Kevin Sanderson was once working in the corporate world. After realizing that he was working hard for somebody else’s dream, Kevin decided to work hard for himself, so he created his ecommerce business and focused on Amazon. Today, most of the sales in his Amazon business comes from nine different countries, including the US and it has been his mission to help people achieve similar results. Through his Expand to Canada Course and Maximizing Ecommerce Podcast, Kevin shares his wisdom...

Throwback to 2010: A week after I had my third child, my husband got injured at work. The only income that we had was my eBay and Amazon online businesses, and they certainly weren’t enough to feed a family of five. Soon enough, we ended up losing our home because of foreclosure. Fast forward to today, I run a seven-figure online Amazon business while working from home. 

But how did I get from foreclosure to millions of dollars in Amazon revenue?

What’s the secret...

When you think about wholesaling on Amazon, do you immediately think about how it’s unaffordable and financially overwhelming? You’re not alone. We all have limiting beliefs about money. Whether it’s “I can’t afford it!” or “I don’t have enough money,” it impacts our lives and the decisions we make for our businesses. But while the struggle is certainly real, whatever thoughts are preventing you from taking that leap into wholesaling, the...

If you’re sick of competition and want to scale your Amazon business to another level, then bundling is for you. I hear you: you are worried that you won’t find the right vendors or won’t be able to sell your products, so you’d rather stick to retail arbitrage on Amazon. But while it can be scary to venture into the unknown, the success stories of doing bundles on Amazon are real.

Meet Al Bereznay, an e-commerce veteran who has been running his online business since...

When it comes to Amazon wholesaling, I get a lot of ‘buts’ and ‘what ifs’ from Amazon sellers: “I want to wholesale, but I won’t be able to afford it,” or “What if I don’t find vendors?” These worries and doubts are usually the results of myths about wholesaling, yet it’s the most legitimate thing that could help you succeed. With the right mindset and knowledge, you can wholesale on Amazon and scale your online business.

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Build your Amazon business for long term success

Starting a business has its challenges but building a business that is sustainable comes with a whole new set of rules. When you are just getting started often you start with the minimum bare bones budget and work your way up. This is smart and savvy. However, as you grow and arrive at a place where you are comfortable you’ll need to adjust your strategies in order to sustain long term success.

After selling on Amazon for 11 years and...

Creating Amazon product bundles that sell

In the last few posts in this series, we’ve been discussing what Wholesale Bundles are and why you should consider adding them to your Amazon FBA business model. Today, we want to help you understand what drives the sales of bundles and how to create bundles that actually sell. 

It's all about perceived value. Actual value and perceived value are significantly different. In her article in the Journal of Marketing , Professor Valarie...

Why Selling Wholesale Products on Amazon is not enough

Many people who want to start selling on Amazon begin with Retail Arbitrage as the main method of finding products to sell. This is a great way to dabble in Amazon selling before deciding if it is the right fit for you. The problem is there are a ton of risk factors when starting this way. 

• It’s addicting (hidden gold nuggets have big profits, but are hard to find)
• It requires a ton of hours (hit the pavement and physically...

Shift gears: Change the way you think about selling on Amazon

Whether you have been selling on Amazon for five minutes or five years one thing you can always count on: CHANGE. Policies, platforms, and processes are always evolving. Even though change is hard it is good for business. Change is good because it forces you to grow.  What you’ve learned so far won’t get you to the next milestone. You will have to make changes, learn new skills and continue to move forward in order...

What are Amazon bundles and why they work

In today’s fast-paced eCommerce world it is no secret that Amazon has the largest platform in the world. The best part is that they allow everyday people like you and me to become third party Amazon sellers and cash in on their global trade marketplace. Cool huh? The problem is sorting through all the options and finding the business model that is the best fit for you. While KDP, Merch by Amazon and Retail Arbitrage are some of the methods...