AF181 - Listing & Keyword Help w/ Guest Expert Karon Thackston

Writing an Amazon listing can be a real challenge. Even the best Amazon sellers can struggle with coming up with an effective title, interesting bullet points, and compelling product description that not only satisfy Amazon’s search algorithm but also entice customers. Luckily, there are people like Karon Thackston, a copywriting and listing expert. Karon is the founder of Marketing Words, through which she and her team have been training entrepreneurs and Amazon business owners on how to create impactful copy and amazing listings that make customers buy.

Karon joins me today to share her advice on how Amazon business owners can write a proper listing that attracts and sells. She discusses what makes a potent listing title and describes the “element of exact match” in Amazon’s search algorithm. She explains the best way to write the bullet points and reveals the right word count for the description section. Karon also shares tips on testing keyword phrases, reveals how long a seller should wait before they make listing changes, and underscore the value of understanding customers.

“Understanding who your customers are and what they’re going to do with your product helps with copywriting and keyword research.” - Karon Thackston

This week on the Amazon Files:

• The most important thing when it comes to creating an Amazon listing
• Writing effective titles for your Amazon listing
• Understanding your product’s best features and benefits and writing them in the title
• The power of using the thesaurus and finding synonyms
• Choosing highly ranked keyword phrases and finding the perfect balance between relevance and search volume
• Creating product listings for wholesale bundles
• The element of exact match in Amazon’s search algorithm
• The importance of bullet points and how to make them enticing
• The role of research in building product listings
• The right word count for your product’s description
• How to write a powerful description for your product listing
• Writing for products with big brands and retail arbitrage
• Why you shouldn’t bother with selling big brands on Amazon
• Utilizing the subject matter field and other sections in the listing
• The plumb line for testing different keyword phrases
• How long an Amazon seller should wait before making a change on their listings
• What session views are how to find them on your specific listing

WATCH:

LISTEN:

Related Content:

• Marketing Words Bootcamp

Resources Mentioned:

• Helium 10

Connect with Karon Thackston:

• Marketing Words
• Marketing Words on Instagram
• Marketing Words on Facebook
• Marketing Words on YouTube
• Karon Thackston on LinkedIn
• Karon Thackston on Twitter
• Karon Thackston on Pinterest

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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Bootcamp to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.