A lot of people have been coming to me lately, saying, “Oh my god, my stuff won’t sell!” and wondering what the problem is. So today, I’m talking to you guys about understanding your customer and their wants and needs so that you can sell more product to them. First, it’s important to acknowledge that Amazon customers are a little different from eBay or Walmart customers, and they have specific intents when they shop. They want speed, convenience,...

Today on The Amazon Files, it’s a tough love day. There always comes a point in business (and life and relationships) where we need to have a “come to Jesus” talk, to take stock of where we are and if it’s still where we want to be. So in this episode, I’m encouraging everybody to allow themselves a break to really consider how you’re feeling and if it’s time to make a change. First, I discuss how hard it can be to permit ourselves to take a break and...

The number one question I’ve been getting recently is about Brand Registry because Amazon has been changing the rules as they try to protect bigger brands.

So today, I’m getting into those questions, from what brand registry does and why you as an Amazon seller need it to tips on packaging and understanding class of goods.

First, though, I open the episode with an overview of what Brand Registry is on Amazon and what the requirements are to get it. These include a US trademark...

This week, I welcome back Lesley Hensell of Riverbend Consulting for her quarterly update on the latest news and changes for Amazon sellers. To kick things off, I ask Lesley what the hot button Amazon topic is right now, and she explains how the account health rating found on your Amazon dashboard is about to become much more important. Despite these ratings not making much sense, Amazon is about to start using them as guidance for suspending accounts, including ones that are in the yellow....

On today’s episode, I’m welcoming back a very special guest and expert on expanding globally on Amazon, Kevin Sanderson from Maximizing e-commerce. He’s here to talk about expanding into international sales and how doing so can up your business without a whole lot of extra work. First up, Kevin explains that expanding into Canada and the UK was one of the best moves he made in his own business and the benefits of expansion and accessing a whole new customer base. He also...

Today one of my favorite clients and friends, Michelle Maple, returns to the show to talk about how she went from zero to six figures in her first fourteen months on Amazon. Michelle started her business doing retail arbitrage in September 2018, and she opens the episode by discussing how she transitioned from that to wholesale bundling (with a little help from my courses!) within six months. She describes feeling that arbitrage took up too much time with “running errands” and...

Today I’m joined by the amazing Tyler Jefcoat, accountant, e-commerce expert, and co-founder of Seller Accountant, accounting experts for e-commerce sellers. Tyler’s here to talk to us about bookkeeping, minding our business, and knowing our numbers because we can’t make profit if we don’t know what kind of numbers we’re working with. First up, Tyler shares his journey from setting up a healthcare startup to deal with his grandparents’ Alzheimer’s...

Today, I’m welcoming back one of my favorite guests, Scott Zilke, aka The Bearded Picker, an expert in Amazon FBA and eBay flipping. First up, Scott tells us what he’s been up to in the last few months, including changing his business model, reworking his eBay store, and redesigning his storage setup. Then we chat about our shared love of thrifting and yard sales, and both of us emphasize the importance of finding a balance between making money and having fun, something...

Today, I’m sharing an interview I did with Dr. Amanda Barrientez—aka The Money Healer—founder of NFA Money and an expert at teaching entrepreneurs how to break through their unconscious money blocks. First up, Amanda asks me about my own money blocks, and I share how more money equals different problems and what strategies I’ve used to protect the wealth I’ve built. Amanda then asks me to share some of my tips on being time-efficient, and we discuss the...

Happy July 4, everybody! Everything is red, white, and blue right now, but soon it’s gonna be orange and black for Halloween, so this week’s episode is all about preparing for Q4 and its set holidays and avoiding some of the common mistakes in the prepping process. First up, I discuss the importance of advanced inventory management and planning, including capitalizing on Prime Day to generate extra income you can spend stocking up for the Q4 holidays. I also advise taking...