AF183 - Truth About Amazon: Don’t believe everything you hear

help for sellers Mar 01, 2021

There is a serious issue in the Amazon community that we need to address: fake “gurus” and fraudulent “experts.” You’ve seen their webinars, flashy Ferraris, and lavish lifestyles. You’ve heard of leaving the 9-to-5 life to live in Hawaii and earning $20,000 a month. There’s nothing inherently wrong with all these things. But if you’re someone who’s ready and willing to invest what little you have left in the hopes of getting a better, brighter future, it’s easy to get caught in the illusions of grandeur conjured by dishonest people who’re only after your money. 

And what’s the first illusion they’ll try to sell you? It’s that you can set up an Amazon business, forget about it, then earn lumps of money while doing nothing but enjoying a glass of coconut juice on a sunny beach somewhere in the Pacific. 

In today’s episode, I discuss how fake Amazon experts lure would-be entrepreneurs into their deception and explain what you can do to avoid them. I share the story of a person whose attempts at private labeling fell flat because of a dishonest Amazon “guru.” I describe my Amazon journey and reveal what it really takes to build a successful online business. I also discuss why you need to think about your “In A Perfect World” scenario before you start your Amazon business and underscore the power of taking small, consistent steps towards your dreams.

“Amazon is not a get rich quick scheme. It takes skills that you’ll have to learn and practice. But if you continue on, it will get easier.” - Kristin Ostrander

This week on the Amazon Files: 

  • How a new Amazon seller got stuck with $12,000 worth of private label products
  • The lies that some Amazon “gurus” spread to hook people
  • Bully marketing and how fraudulent gurus force you into purchasing their courses
  • Why some Amazon gurus have to lie about their success
  • Doing due diligence to avoid the traps of dishonest experts
  • How I got turned down for speaking opportunities because of my Amazon business’s income
  • The beginnings of my online business journey with Amazon and why it’s not a get rich quick scheme
  • The hard work involved in running and growing an Amazon business
  • What I realized about success after 17 years of being in business
  • The two characteristics of a great entrepreneur
  • The reason you need to think about your goals and dreams before starting an Amazon business
  • Painting a picture of your In A Perfect World scenario
  • The difference between pivoting and quitting
  • The power of taking small, consistent steps towards your dreams
  • Working more to eventually work less


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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #TRUTH to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

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