In this episode of the Amazon Files podcast, host Kristin Ostrander interviews Ritu Java, CEO of PPC Ninja, a software and service provider specializing in ads and sponsored ads for brands. Ritu shares her journey into e-commerce, starting with selling jewelry on Etsy and learning about advertising and marketing to promote her products. She also discusses how being a new mom influenced her business building and how she balances work and family life. Ritu provides tips on how to start auto campai...

In this episode of The Amazon Files podcast, host Kristin Ostrander and guest Nathan Bindschatel discuss their experiences in e-commerce and the benefits of using a prep center. Nathan, the owner of My Prep Center, shares how his team prioritizes communication and works to earn the trust of their clients. They also discuss the importance of focusing on profitable tasks as business owners and outsourcing tasks like prep and shipping to increase efficiency and profitability. Nathan offers a summer...

In this episode of "The Amazon Files" podcast, host Kristin Ostrander speaks with Chelsea Cohen, co-founder and CEO of SoStocked, about profitability and Amazon inventory management. They discuss the importance of understanding Amazon's fees and policies to reduce costs and increase profits, highlighting specific fees that sellers should be aware of, such as the aged inventory fee. The speakers provide practical tips for reducing fees, optimizing inventory management, and increasing profitabilit...

In this podcast episode, Kristin Ostrander, the host of the Amazon Files podcast, reflects on Memorial Day and thanks service men and women for their dedication to protecting American freedom. She also celebrates the 300th official episode of the podcast and discusses the therapeutic benefits of podcasting. Kristin emphasizes the importance of sharing knowledge and experiences with others. Additionally, she talks about the topics of competition, measuring success, and examining the competition i...

In this episode of the Amazon Files podcast, host Kristin Ostrander interviews Sasha Gorelik, a copywriter, and strategist for e-commerce clients. They discuss the importance of building a brand and differentiating oneself in the Amazon marketplace, with Sasha offering tips on effective brand messaging and positioning. They also touch on the upcoming Invisible Warriors benefit concert, which supports women with invisible chronic illnesses. Sasha shares her favorite things to write about and offe...

The Amazon Files podcast episode features Kristin Ostrander and Christian Kelm discussing how to optimize Amazon listings for search engines and increase sales. Christian Kelm, an expert in Amazon SEO and PPC, shares his extensive experience in the industry and emphasizes the importance of understanding the customer's needs and behavior. The episode also includes a discussion about the Invisible Warriors concert, an organization that supports women with chronic illnesses and disabilities. Overal...

In this episode of "The Amazon Files" podcast, host Kristin Ostrander interviews Nancy, a business owner and founder of Invisible Warriors, an organization that supports women with chronic illnesses and diseases. 

Nancy shares her personal story of overcoming a hit-and-run accident that left her with the loss of use of her legs and one arm and how it inspired her to start Invisible Warriors. Kristin and Nancy discuss the challenges faced by people with chronic illnesses, such as losing their jo...

In this episode of "The Amazon Files" podcast, host Kristin interviews Vanessa Hung, founder and CEO of Online Seller Solutions, about expanding into the Hispanic community on Amazon. Vanessa shares her experience with Amazon and how she started her agency, emphasizing the importance of staying in one's lane and building an agency based on skills and passion. She also discusses the learning curve and challenges of being successful on Amazon and the importance of hiring experts in specific areas ...

Entrepreneurship is tough. Working alone as the boss can be difficult and lonely. Who do you share ideas with? Who holds you accountable? Today we are going to learn strategies to help us lead ourselves to greatness and where to find quality personal development when we need it most.

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I am finding it really important to get into the inner entrepreneur, our inner selves. How can we run a business, take care of our responsibilities, take care of our families, take care of ou...

Ever wonder whether you should start selling on Walmart now that you’ve got Amazon figured out? Today my Guest expert is Carrie Miller from Helium10 and she is going to discuss a few of the differences between Amazon and Walmart third-party selling and why NOW is the best time to add Walmart as a sales channel!

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We are talking about new platforms, better platforms. We are going to be diversifying. We need to make transitions and changes.

Carrie’s e-commerce background:

B...