I'm excited to share with you the insights from our recent episode featuring a special guest, Will Hare. Will is the co-founder of Bella, a full-service marketing agency for Amazon sellers, and he has a wealth of experience working with ecommerce brands, including household names like Instapot and Pyrex.

In this episode, Kristin Ostrander invites Will Hare, co-founder of Bella, a marketing agency for Amazon sellers. They discuss the evolution of Amazon as a platform for brands, the importance o...

In this podcast episode, host Kristin Ostrander introduces guest Maria Kellis, an inspiring leadership coach. They discuss the significance of passion and purpose in business, challenging the notion that it's only relevant for brand builders. Maria shares her personal journey of adversity and resilience, emphasizing the importance of gratitude and mindfulness in overcoming obstacles. She discusses the four stages of mindset transformation and the power of trust and faith. They also touch on topi...

Are you an entrepreneur looking to grow your business? Do you struggle with vulnerability and authenticity in your marketing efforts? In this episode of "The Amazon Files" podcast, Kristin Ostrander interviews Lydia Michael, a successful entrepreneur and brand owner, about her journey to success. Lydia shares her experiences in the Goldman Sachs 10,000 Small Businesses program, her background in marketing management, and her five years working in the music industry.

The most valuable lesson fro...

Do you know how to protect your brand on Amazon? In this episode of the Amazon Files podcast, host Kristin Ostrander and special guest Suzie Hixon, an IP attorney, discuss the importance of trademarking and brand registry on Amazon. They explain the different types of IP claims that Amazon sellers may face, such as counterfeit-related claims and infringement, and the difference between infringement and policy violations. The most valuable lesson from this podcast is the importance of proactively...

Do you have questions about Amazon Brand registry, getting a trademark, or creating a brand for your Amazon Store? I’ve pulled the top questions Amazon sellers have about Brand registry on Amazon and answered them all right here in this episode.

WATCH:

LISTEN:

I have 20 years of e-commerce experience. I have been teaching on Amazon since 2014 and have been on Amazon since 2008. I understand the language they used, the policies, and how they roll out, enforce and make those poli...

Welcome to The Amazon Files brought to you by Mommy Income

Have you ever had an amazing experience with a brand?

 How did you feel when you opened the package?

 Did you pay attention to the packaging?

 Did you feel something was cheap or high quality?

 what made you think these things about the brand? 

We are to dive deep into why branding matters and how you can step up your game to sell more products on Amazon

we are Tapping into the power of branding, storytelling, and copywriting t...

If you're an Amazon seller, you know that creating and marketing your brand can be costly and time-consuming. 

But what if there were free marketing strategies out there that could help promote your brand and wholesale bundles outside of Amazon? 

And what if you had the first few steps you needed to get your brand out there?

Well, you’re in luck because we have an exceptional guest joining us, and he’s taking you behind the scenes in all things marketing and branding.

Hey, hey Amazon friends...

The number one question I’ve been getting recently is about Brand Registry because Amazon has been changing the rules as they try to protect bigger brands.

So today, I’m getting into those questions, from what brand registry does and why you as an Amazon seller need it to tips on packaging and understanding class of goods.

First, though, I open the episode with an overview of what Brand Registry is on Amazon and what the requirements are to get it. These include a US trademark (Amazon will hon...

Hey hey guys, it’s Kristin!

Today I'm going to teach you how to apply for a GTIN exemption for your bundle so you can get them listed on Amazon with ease. 

One of the first things first, let’s go over the GTIN requirement before we jump into the juicy parts of the guide. 

GTIN Requirements

So if you are wondering what is a GTIN…

A GTIN is a global trade index number. It's a UPC and EAN, the barcode that you need, the number for the barcode. 

A GTIN exemption is great for bundles, custom or...

I have been talking about brand registry on Amazon for some time now; OK, it’s been over two years. I am going to say I told you so, but also follow that up with a hug. I have been branded on Amazon since 2015. I genuinely believe it helps protect your account, brand, and everything else as an Amazon seller. I know some of you will be thinking, ‘I don’t want a brand; I don’t want to sign up for that.’ So, let’s talk about what having a brand registry means and why it’s important to you, especial...