It’s time to talk all about trademarks and brand registry for your Amazon store again, and not just because we tend to get a lot of questions about this topic in general, but also because Amazon has changed some of the rules recently. As always, we have our resident trademark expert, attorney Ben Becker, on hand to lead us all through the changes and to respond to some of the more frequent questions that come our way.

Once again, I’ll begin by reminding you of our incredible...

Continuing with our series about the very exciting and fun Q4 holiday season, today I’ll be discussing some of the mistakes I’ve made in Q4 so that you can learn from them and avoid leaving money on the table like I did. I start with not ordering enough inventory, and share the story of my first Christmas tree bundle kit. I ordered conservatively, and of course, they sold out in three days! I lost a ton of profit because it was too late to order more supplies. Other mistakes to...

Today I dig into one of my very favorite topics - Q4! This is the biggest selling season of the year for online retailers, and it accounts for at least one-third of our annual sales. Q4 is the holiday season, and it runs from October right through to December. On this episode, I break down how to prepare for Q4 so that you can maximize your profits and have a competitive edge over other retailers, who are busy lounging by the pool right now. 

Of course, the first thing you can do to...