There is a serious issue in the Amazon community that we need to address: fake “gurus” and fraudulent “experts.” You’ve seen their webinars, flashy Ferraris, and lavish lifestyles. You’ve heard of leaving the 9-to-5 life to live in Hawaii and earning $20,000 a month. There’s nothing inherently wrong with all these things. But if you’re someone who’s ready and willing to invest what little you have left in the hopes of getting a better,...

Being an Amazon business owner can be incredibly isolating. No matter how much we love the people closest to us, it doesn’t necessarily mean they can understand what we’re saying when we talk about wholesale bundling or the latest terrors from Amazon. You might as well be speaking Greek. 

Then there’s the pandemic. COVID-19 flipped the world upside-down when it hit a year ago. For some business owners - myself included - the pandemic made being an online entrepreneur...

Writing an Amazon listing can be a real challenge. Even the best Amazon sellers can struggle with coming up with an effective title, interesting bullet points, and compelling product description that not only satisfy Amazon’s search algorithm but also entice customers. Luckily, there are people like Karon Thackston, a copywriting and listing expert. Karon is the founder of Marketing Words, through which she and her team have been training entrepreneurs and Amazon business owners on how...

When some people think about running an Amazon business, they think of sunbathing on a beach in Miami. They think they can just set up a seller account, leave it alone, then reap their reward. Let me get this straight: an Ecommerce business is not all sunshine and rainbows, and it’s definitely not for everybody. It needs time, investment, and dedication if you want to grow a real, sustainable business online. But think about what you can do in your life if you had more time and money -...

Amazon communities all over the interwebs have been abuzz about creating private label products. Private labeling on Amazon can be lucrative, but there’s a reason I created my first full-on, authentic private label product only after ten years of running an Amazon business online. Building private label items is risky and involves large investments of time, energy, and money. While risk, investment, blood, and sweat are indeed part of running an online business, it definitely...

Whether you want to be a household name or a small Amazon business, trademarking and brand registration with the US PTO is essential to your business’s success. Benjamin Becker, a trademark attorney and founder of the Royal Trademark Law Services, is passionate about educating business owners from all walks of life on growing their brands and hitting new business milestones. Ben stresses that, like with any other kind of businesses, an essential part of keeping your Amazon business...

Dr. Travis Zigler is an optometrist-turned-ecommerce expert and entrepreneur. Three years into his practice as an optometrist, Travis felt that something was missing in his career. He soon took a course on how to sell on Amazon and began an Ecommerce journey that would later support his mission of healing millions of people who suffer from dry eye syndrome around the world. Travis has grown his Amazon business through leveraging Ecommerce advertising techniques and cultivating a community,...

Do you want to be better than you were in 2020? If you do, merely reading self-help books will not magically improve your life and business. Putting into practice the knowledge you’ve gathered is critical to personal growth. That is why the next step of the P.L.A.N Blue Print - Apply - follows Learn: because if we don’t do anything with the new information we receive, we’ll forever get stuck in research mode. Not taking action in response to learning is wasted time and...

Welcome to 2021! If you’re like me, you’ve probably heaved a sigh of relief the moment the calendar hit January 1. As we leave 2020 behind us, it’s important that we take it's lessons with us. Learning, after all, is part of growth - and it’s also the second step in the P.L.A.N. Blue Print. After we designed our ‘In a Perfect World’ scenario and planned for the trip towards it, it’s time to equip ourselves with the necessary skills and knowledge to...

If there’s anything we’ve learned - especially after going through 2020 - it’s that anything unexpected can happen at any given time. Adapting to change is super difficult, especially when it’s forced upon us by something external. The next step of the P.L.A.N. Blue Print after creating an In a Perfect World scenario is preparation, an essential piece of weathering through change and achieving goals. Though not a plan-ahead-of-time person myself, preparing and planning...