Navigating the complex legal landscape of e-commerce can be daunting, but it's essential for safeguarding your business and ensuring long-term success. 

This week's episode dives deep into the critical aspects of legal protection for online businesses, from handling lawsuits to understanding intellectual property rights. 

We also explore the invaluable role of legal counsel in business planning and crafting a robust exit strategy. 

Join me, Kristin Ostrander, and our amazing guest expert Stev...

Do you know how to protect your brand on Amazon? In this episode of the Amazon Files podcast, host Kristin Ostrander and special guest Suzie Hixon, an IP attorney, discuss the importance of trademarking and brand registry on Amazon. They explain the different types of IP claims that Amazon sellers may face, such as counterfeit-related claims and infringement, and the difference between infringement and policy violations. The most valuable lesson from this podcast is the importance of proactively...

Intellectual property violations can get you suspended on Amazon. If you are an Amazon seller or If you have ever received an IP claim on your amazon account or listing you need to watch this video.

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We have a very special guest, Mario Simonyan. He is an Amazon seller turned lawyer and author. He has an extensive and impressive background in creating and selling Amazon private label brands. He specializes in intellectual property law, providing legal services to Amazon ...

Do you have questions about Amazon Brand registry, getting a trademark, or creating a brand for your Amazon Store? I’ve pulled the top questions Amazon sellers have about Brand registry on Amazon and answered them all right here in this episode.

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I have 20 years of e-commerce experience. I have been teaching on Amazon since 2014 and have been on Amazon since 2008. I understand the language they used, the policies, and how they roll out, enforce and make those poli...

The number one question I’ve been getting recently is about Brand Registry because Amazon has been changing the rules as they try to protect bigger brands.

So today, I’m getting into those questions, from what brand registry does and why you as an Amazon seller need it to tips on packaging and understanding class of goods.

First, though, I open the episode with an overview of what Brand Registry is on Amazon and what the requirements are to get it. These include a US trademark (Amazon will hon...

Hey hey guys, it’s Kristin!

Today I'm going to teach you how to apply for a GTIN exemption for your bundle so you can get them listed on Amazon with ease. 

One of the first things first, let’s go over the GTIN requirement before we jump into the juicy parts of the guide. 

GTIN Requirements

So if you are wondering what is a GTIN…

A GTIN is a global trade index number. It's a UPC and EAN, the barcode that you need, the number for the barcode. 

A GTIN exemption is great for bundles, custom or...

It’s time to talk all about trademarks and brand registry for your Amazon store again, and not just because we tend to get a lot of questions about this topic in general, but also because Amazon has changed some of the rules recently. As always, we have our resident trademark expert, attorney Ben Becker, on hand to lead us all through the changes and to respond to some of the more frequent questions that come our way.

Once again, I’ll begin by reminding you of our incredible workshop that we ha...