Key to Product Research for Amazon FBA

video May 20, 2019

Product research can be a stumbling block for some Amazon sellers - especially for those who are just getting started. You might feel like you can’t find profitable products to sell or you may not know where to start when looking for product ideas and a niche. These stumbling block may have you ready to call it quits before you even begin. If you can’t get your head around the numbers or choose the right research tools, then this can also have you stuck before you even begin.

 In this episode we share the keys to product research for Amazon FBA, retail arbitrage, wholesale, and bundles. We reveal how we research the products we sell and how you can do it differently to find success. We share why your own experiences and knowledge are vital in finding your niche when looking for product ideas. We also highlight how to do keyword research with Merchant Words and reveal the numbers we look for in supply, demand, and margins. 

“Stop reinventing the...

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Wholesale for Amazon FBA [How To Make Wholesale More Profitable]

video May 13, 2019

Find 100s of Wholesalers by Noon Today:

As a business owner, you’re always looking to increase profits, right? There are three key factors to making more money with wholesale and they are not what you think. We are going to dive deeper into wholesale on The Amazon Files to help you boost your wholesale profits. Whether you are new to wholesale or are a seasoned vet, this show is a must watch.

******* 3 Keys to Making Wholesale More Profitable ********

#1 - Vendor Relationships

  • Meet them in person at shows
  • Pick up the phone
  • Ask if they represent any other vendors (rep groups)
  • Talk with them about best selling items, what people often buy together
  • Send POs instead of internet orders
  • ASK for catalogs, specials, closeouts

#2 - Capitalizing on Discounts

  • Terms
  • Dating
  • Pre-order
  • Post-dated orders
  • Volume discounts
  • Watch the emails and be ready to order when discounts are available

#3 - Bundles

  • With bundles you do not have to have low...
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Ebay or Amazon? Which is Better for Making Money Online?

video May 06, 2019

When it comes to selling online there are no shortages of platforms to use. Should you use them all, some or just one? You can make money with them all but which one is the best for YOU? We are going to discuss the difference between selling on ebay and Amazon and  what we have found as the pros and cons to both. 



Our experiences with Ebay


  • Sell anything in any condition
  • Control over pictures, listings, descriptions, price shipping
  • Used, new custom, vintage
  • Easy to source products for this platform (used items are abundant)
  • Inexpensive to can start in your house


  • Individual product listings
  • Storage of inventory
  • Photo, descriptions for each individual item
  • Shipping each item
  • Customer base expects a bargain
  • Sales price is often lower
  • No automation
  • Physical inventory based business
  • Scalability is limited by time and space (for one off items, vintage, used ect)
  • Dealing with customers, no-paying bidders and refunds
  • Payment processing system
  • ...
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Amazon Sellers: Retail Arbitrage is a PRISON - GET OUT NOW!

video Apr 29, 2019

Learn how to transition from RA to Wholesale Bundles:
Wholesale Bundle System

New bundling workshop event just announced:
July 20-21 in Philadelphia, PA [limited seats available]:

What got your Amazon business to where it is today will not get your to where you want to go. Can you take a vacation from your Amazon business and not have it suffer? Do you feel trapped in the day-to-day of your business? Retail arbitrage is NOT SCALABLE for long-term growth. So whether you’re a fledgling RA seller or starting to feel the time and cash crunch that comes when trying to scale with the RA business model we want to talk to you. STOP BUILDING YOURSELF A PRISON.


Join our Private Facebook Group bring the code word #prisonbreak

Want to Learn More?

Buy Inventory Without Losing Money
Are you afraid of losing money when you purchase inventory? With our Smart...

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Confused About Selling on Amazon - WHERE & HOW to Start a Business

video Apr 22, 2019


Let us teach you!

- ACTION STEPS to conquer analysis paralysis and get your first shipment shipped into Amazon
- Helping you tackle overwhelm with STEP-BY-STEP VIDEO TUTORIALS, CHECKLISTS, and WORKSHEETS that you can watch or use over and over again.
-INSTRUCTION and MATERIALS you need to get your Amazon business up and running in a profitable direction.

We’ve put this show together to battle the confusion about selling on Amazon. If you Google “Selling on Amazon” you get thousands of blog posts, YouTube videos, and articles talking about everything from retail arbitrage to private label.

We’re here to guide you through the clutter.

Imagine this… Two weeks from now your first shipment of inventory is on its way to earning your first $1000 on Amazon.

This show is for you if you:
Don’t know which business model to choose
Are nervous about doing it wrong when sending in your first shipment
Feel like you...

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Thrifting for Amazon - TOP 10 ITEMS TO LOOK FOR

podcast Apr 15, 2019

Thrifting is a great American pastime, and many people are using thrift items to resell. If this interests you, then you are likely wondering what to look out for and what items would turn a good profit. You might be unsure of the Amazon standards that relate to used and unused items, or perhaps you are already reselling thrift items on eBay and are considering doing the same on Amazon.

In this podcast, we share the do’s and don’ts of thrifting for Amazon. From yards sales, estate sales, and thrift stores, we reveal the top 10 things to watch for when thrifting. We share which items sell best and for the most profit as well as reveal the checks and tests that you should make when choosing thrift items. We also explain everything you need to know about used items, unopened items, collectibles, and new items. 

“Thrifting can be really lucrative and exciting if you do it correctly for each platform you plan to sell on.” - Kristin Ostrander


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product Apr 14, 2019

We hear from people every single day that are confused about selling on Amazon. There are endless Youtube videos, gurus and blogs pulling you every which way.

We are Kristin Ostrander and  Amy Feierman from and we have been selling on Amazon for over 10 years each. Between the two of us we have 22 years of ecommerce experience. Back before it was popular, we were selling products online. All the way back when ebay took paper checks and Amazon only sold used books.

We’ve made mistakes, changed directions and finally figured out how to make selling on Amazon work for us. We’ve made it much easier for you to learn the necessary skills it takes to build an Amazon business from the ground up.

No more confusion. No more mixed messages. No more fruitless research.

Everything you need to jump into your new Amazon business is included in our Start FBA Today e-course. Are you ready to stop researching and start making money with Amazon? This is...

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video Apr 08, 2019

You have probably been wondering what it takes to run a million-dollar business and how you can create your own. You are likely aware that it will take a lot of effort, hard work, and time, yet know that the rewards are worth it. Starting or developing your existing Amazon FBA business is not going to be a get rich quick scheme, but you can find financial success.

You can start from zero and be successful. It is never too late!

In this episode, we reveal how to run a million-dollar Amazon FBA business from home. We explain how to break large goals into small baby steps so you can be consistent in achieving your goals. We share how to reduce your expenses and create systems and processes. We also share how to create an environment of growth and go through each step that we took to find success and freedom.

“Great things don’t happen in your comfort zone.” - Amy Feierman

This week on the Amazon Files:

  • Three things you need to do to create an environment for...
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Amazon FBA Mistakes to Avoid / Bundle Edition

video Apr 01, 2019

Don’t make THESE mistakes when bundling!

You know how much we love to bundle right?

We are the bundle queens but make no mistake. We have had our fair share of bundle blunders over the years. This week on The Amazon Files we are in part 3 of our Amazon mistakes to avoid. This is the Bundle edition. 

As we enter Q2, some wholesale bundlers are beginning to ponder on the mistakes they may have made during Q1. It is well worth spending a little time to become aware of the most frequent and common mistakes we make when bundling on Amazon. Having this knowledge now will save you money, make you more successful, and get you fully prepared to make the best of the coming quarter.   

In this episode share the mistakes to avoid when creating wholesale bundles on Amazon. We explain the importance of doing your research - including keyword research - and how to get started. We share the tools that will help you with your bundle photography and explain the importance of...

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Amazon FBA Mistakes to Avoid / Wholesale Edition

video Mar 25, 2019

Sometimes sellers don’t realize mistakes are being made until they have negatively impacted their businesses. That’s why we’re here to speak into your businesses to help you catch the mistakes BEFORE they take a huge bite out of your profits.

Our number one goal as teachers is to support each and every one of you as you grow your businesses on Amazon. Last week we shared, the first episode in our Amazon FBA Mistakes to avoid series. If you missed it, you can watch it HERE. In this series, we’re discussing the common mistakes we see sellers making in different sourcing models and what you can do to prevent them in your business.

There are common mistakes that many Amazon sellers make, and these can often be due to incorrect assumptions. You might think that it is too expensive to get started with wholesale bundles or maybe you are afraid or nervous about approaching wholesale vendors. You may also be fearful and worried about the questions that vendors may...

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