On this episode of The Amazon Files, I’m joined by returning guest Steven Pope from listings optimization agency My Amazon Guy. Steven is an amazing Amazon expert with a wealth of information on e-commerce, and he’s here today to share his expertise on Amazon SEO keyword practices and rankings. First up, since it’s been a little while since Steven was on the podcast, he brings us up to speed on what My Amazon Guy does and the growth it’s experienced over the last...

On today’s episode, I’m talking to the amazing Cyndi Thomason, a speaker and thought leader in the e-commerce community, to talk about her brand new book Motherhood, Apple Pie, and All That Happy Horseshit and discuss the choice moms often face between continuing their career or starting their family and working from home. I start the episode by asking Cyndi where the amazing title for her book came from, and she shares a story from her corporate days when a board member used that...

I’ve heard a lot of complaints lately about the Amazon world becoming saturated and the opportunities to make money within it becoming diminished, with people getting worried that Amazon may no longer be a viable business option. If you’re in that camp, wondering if Amazon’s still right for you, today’s episode will help you navigate that question, get clear on your goals, and guide you through three simple steps to grow your business. First up, I tackle whether...

In the Amazon FBA world, there are so many Facebook groups and YouTube channels and blogs and gurus and podcasts and tools and software shoved down our throats that it’s really hard to stay focused. So, in today’s episode, we’re going to talk about how you can stop analysis paralysis forever. We’re going to stop overthinking, we’re going to stop overanalyzing, and we’re going to start taking some action. First up, I talk about the decision fatigue we all...

On today’s episode, I’m joined by awesome entrepreneur Mark Davis, founder of Snack Hut, his company for wholesale bundles. Mark has over ten years of experience in liquidation, brick-and-mortar, private label, wholesale, retail arbitrage… all the things you guys are interested in. He’s actively, consistently, and profitably on Amazon, and he’s here today to share his expertise on everything from reverse wholesale to packaging decisions to having patience and...

It’s only May, so it might seem like a strange time to be talking about the back-to-school season when school’s just about to be over for summer. But if you’re in the retail business, preparing for a season starts at least a quarter before the season actually hits. So if you want to get in on the short but very profitable season of back-to-school products, then right now is your opportunity, and this episode will help you with some back-to-school bundle ideas. First up, I...

Our topic for today’s episode is very simple but so important: work less, earn more. That sounds like a dream, doesn’t it? But it doesn’t have to be a dream—I made it happen for myself, and you can make it happen too. Just buckle in, absorb my advice, and ask yourself the important questions. The reason this is on my mind right now is a sad one—recently, my bestie’s mom was diagnosed with a rare degenerative brain disease and had only about thirty days...

On this week’s episode, we have a special guest returning to the show to talk about enhancing brand content for your listing and why it’s so, so important. Ian Bower is the owner and creator of Graphic Rhythm, a leading design agency for Amazon sellers that helps digital marketers and small businesses create their visual identity and tackle everyday design challenges. They’ve optimized thousands of Amazon listings (including mine!), and the quality of their graphics is...

On today’s episode, I want to talk to you guys about where you’ll be in six months. Sometimes, six months seems like a long time; sometimes, it feels short. It depends on what you’re talking about. But most of us don’t take the time to think about where we’ll be half a year from now—we’re too busy being bombarded by shiny objects and things we should be doing to slow down and think about where we want to be rather than where the world is telling us we...

On this week’s episode, I’m joined by an amazing special guest, Anita Mar, to answer all your questions about trademarks and Amazon. Anita is a Trademark Agent and founder of Trademark Angel, a registration agency that provides online solutions to help you with all your trademark needs. She’s been in the trademark industry since 1999, working with various law firms, but struck out on her own in 2017 after noticing potential clients asking about the brand registry...