Continuing with our series about the very exciting and fun Q4 holiday season, today I’ll be discussing some of the mistakes I’ve made in Q4 so that you can learn from them and avoid leaving money on the table like I did. I start with not ordering enough inventory, and share the story of my first Christmas tree bundle kit. I ordered conservatively, and of course, they sold out in three days! I lost a ton of profit because it was too late to order more supplies. Other mistakes to avoid are not pre...

Today I dig into one of my very favorite topics - Q4! This is the biggest selling season of the year for online retailers, and it accounts for at least one-third of our annual sales. Q4 is the holiday season, and it runs from October right through to December. On this episode, I break down how to prepare for Q4 so that you can maximize your profits and have a competitive edge over other retailers, who are busy lounging by the pool right now. 

Of course, the first thing you can do to prepare for...

Last week, I promised that we would have another ‘question and answer’ session, and here it is! So many really excellent questions have come in, and keep coming in, that I just didn’t have enough time to cover them all in one episode, so we’re going to devote another one to it here today. They are, I am sure, questions that so many others would like to have answered, so please keep them coming so we can continue to build our community of success.

I’ll begin by reminding you of the incredible wo...

This week, I am so excited to have a chance to answer some of the tons of questions that have been coming my way. Whether through email, our YouTube videos, or our Facebook group, so many of you have reached out to us looking for more information, insights or advice, and, as you know, I am only too happy to share it all with you. I also really love the fact that the questions range all the way from beginner to intermediate to advanced topics, so you can be sure that there will be something for e...

What is success? What does success mean to you? I know that this is a term that can have different meanings for different people, but I also know that there are some common threads among those elite who have achieved incredible success in their lives. Superstars like Oprah, Beyonce, Patrick Mahomes, and Tom Brady have all enjoyed huge success, and research reveals that there are some common traits that they possess, and which you can possess as well.

So what are these common threads and how can...

Time is universally limited: we’ve all got 168 hours a week. It’s the same for me, the same for you, the same for every single human being on this planet. It’s even the same for Beyonce. So, with limited time in your hands, how do you run and scale an online business like an Amazon store? Running a business - whether it’s a brick-and-mortar or an Ecommerce store - seems to come with an endless list of tasks and to-dos.

How do you get it all done?

Does anyone ever get it done?

In this episode,...

It’s important to be legitimate on Amazon, and to do this, you need the correct codes. You need to understand the difference between GTIN, UPC, and EAN codes and how they affect your Amazon business. To help me explain these codes, I have brought in an expert to share everything you need to know to help you fully understand these codes, how Amazon uses them, and why it’s important that you’re using the correct codes in your Amazon listings. Michelle Covey leads the partnerships team at GS1 US an...

Visual representation and professionalism are essential when it comes to listing products on Amazon. Someone that lands on your page is usually already aware of what they want; now, it’s your job to close the deal. Your images and copy are going to do that for you, so listing optimization is vital.  Expert help is on hand from Ian Bower and his team at Graphic Rhythm Design. His agency helps Amazon Sellers with their visual identity by producing conversion-optimized images and brand-focused grap...

I have been talking about brand registry on Amazon for some time now; OK, it’s been over two years. I am going to say I told you so, but also follow that up with a hug. I have been branded on Amazon since 2015. I genuinely believe it helps protect your account, brand, and everything else as an Amazon seller. I know some of you will be thinking, ‘I don’t want a brand; I don’t want to sign up for that.’ So, let’s talk about what having a brand registry means and why it’s important to you, especial...

I know a lot of you are using the retail arbitrage business model to build your Amazon business. I used to do it, too. It was the foundation of my business for many years and there is certainly profit in it. However, when you go to a store, there is no guarantee that you will find products to fill your cart.  There are some pitfalls, most notably: time and business limitations. Things have changed for 2021 and some new policies coming from Amazon that you need to know. 

So let’s talk about reta...