How To Confidently Start And Scale Your Amazon Business To $10k+ Months Without Competition, Low-Profit Margin, Or High Selling Volume.

Your Amazon business strategy is one of the most valuable assets in your business… and to grow and scale your business, you need to learn how to create a sustainable business. 

In this blog, I am going to break down the exact Amazon Business strategy and framework I follow to reach $10K + months every month & create long-term sustainability!

Well, first, let me tell you a little about my discovery of this hybrid model and what wholesale bundles are…

I started my eCommerce journey on Amazon in 2008, selling used books and using…can you guess which business model I used first?

Yep, that’s right Retail Arbitrage. 

It was great, fun, and exciting. I LOVE shopping! 

But the downside of this model quickly bore its ugly teeth as I continued to grow and grow. 

It was NOT sustainable. 

As my amazon business continued to grow…

I outgrew the ability to continue going out to get products to fill my virtual shelves. 

Even when I hired a full-time associate, we were both working between 50 and 60 hours plus per week to try and keep inventory full. It was just NOT feasible! 

I was exhausted, missed being part of family game nights, and knew something had to change. 

At a certain level of growth with retail arbitrage, sustainability is non-existent! 

Are you in the same boat I was in?

So we pivoted into this grand idea - 


At first, I had this grand idea 💡…

I was going to get all the products half off of retail price and make higher profit margins right from the start!

Yeah, but…

A major curveball was thrown at me. 

Half-priced products and spiked profit margins were NOT the case! Instead, most of the product prices I found were about the same as you can get in the store.  

“So now what?” you may be asking yourself. “What changed? How did you make wholesale work?”

Well, I started brainstorming. 

I had plenty of this single-unit wholesale product (Shopkin Toys) that were flying off the retail shelves but wasn’t flying off my virtual shelves on Amazon.

In all honesty,  I was actually losing money. We needed to do something fast! 

I could try PPC…but that’s just throwing more money at a product that isn’t selling. 

So I started coming up with ideas of what items may complement my single-unit item and bring more value to this product - an irresistible offer so we can “up” the price. 

Then BAM, it finally hit me right as we were shopping in Walmart! 

“Add a kids’ carry cart to compliment the Shopkins Toys,” and so... 

Our first wholesale bundle ever was created.

I increased the price and listed it on Amazon, and the new wholesale bundle with Shopkins Toys was flying off the shelves! 

I was finally able to make a hefty margin on a product I was initially losing money on. 


So you may be wondering… what are wholesale bundles??

 Wholesale bundles are highly complementary items that you source from wholesale vendors and/or private-label products. These products are sold together in a high-value product bundle you created that provides your buyer's value, speed, and convenience.

Other terms used to describe wholesale bundles would be gift sets, gift baskets, or kits. 

Essentially a wholesale bundle is an entire collection of 2-6 products that are a natural fit in both function and use. 

The perfect wholesale bundle would be a product combination that customers often purchase together, like shampoo and conditioner or peanut butter and jelly. 

These bundles make life easier for the Amazon prime customer, 1-click ordering. Plus, they make life better for you as a seller because you face less competition and can earn better profit margins.


 So, through my journey of finding Amazon business sustainability, I fell in love with wholesale bundles, and the Wholesale Bundle System was born. 

“Why do I love wholesale bundles so much???”... I thought you would never ask!

THREE reasons!

You keep listing hijackers away!

You get to OWN THE BUY BOX!

HIGHER Margins!

I never have to worry about Amazon jumping on my listing. 

I never have to enter another price war again. 

Bundling eliminates the competition. I can sell fewer products because I don’t have to play the volume game where you have to compete to see who sells the most of the same products. That just seems like so much work. I rather up my price, up my profit numbers, and push out fewer products. 

And you can too!

If you already have an Amazon FBA account - great! Adding wholesale bundles to your FBA business doesn’t take much effort. 

The only skills and capital you need to add or start WHOLESALE BUNDLING is ….

An uncanny ability to send an email and $300 or less of capital.


Well by... 

  1. Opening a wholesale account - It’s 100% free!
  2. Going to tradeshows - They’re free!
  3. Browsing through catalogs and price lists - They’re also free!

And lastly, there are thousands of vendors that have low or no minimum orders for wholesale.  

So don’t limit yourself due to your money mindset. Instead, flip the script, and don’t let it keep you from taking the leap to reaching your success! 

Here’s the step-by-step, A-Z framework that has helped 100’s of Amazon beginners and veterans achieve sustainability success...

The Wholesale Bundle System!

It is your one-stop shop for all your Amazon business sustainability needs!

In this course, I walk you through on how to (ethically) copy the exact steps to 6 figures and beyond without competition, low-profit margin, or high selling volume.

Using wholesale bundles in your Amazon business strategy allows you to own the Buy Box 100% of the time without the risk of competition decreasing your price or your profit. 

When done correctly, you'll be the only seller on your listing.

This makes Wholesale Bundles the BEST Amazon Business Model of all time!

This business model gives you: 

  • Higher Margins
  • Eliminate competition
  • Erase price tanking and the race-to-the-bottom strategies
  • Eliminate importing expensive items and waiting forever to make private-label products

Make your first million-dollar with my hybrid model - The Wholesale Bundle System. I did, many of my students have, and you can too!

SO… Why do wholesale bundles work so well on Amazon???

They work so well on Amazon because your customers are looking for 3 things…

Speed, Convenience, and Variety

Shoppers are busy! They do not have time, and they do not want to spend time shopping around for the items they need. Bundles make the purchasing process so much easier for your customer. It gives them a fast and more convenient way to shop. 

The product bundle that you provide your buyers eliminates the need for endless scrolling of items they need and adding them to the cart. With one click, your customer can get what they need from your bundle.

Plus, customers are very responsive to wholesale bundles because it’s an effortless purchasing process for them. And customers really appreciate this. It’s a TIME SAVER for them and for you.


In the Wholesale Bundle System, you’ll receive more than 50 hours of video training, and you’ll learn... 

Module 0 is Start FBA Today. You’ll learn how to set up a legitimate business with the correct tools so that you can move the needle in your business. That means that you won’t throw money at software and tools that don’t work and might even harm the legitimacy of your business. 

Here are some topics we cover in this module:

  • Getting Started
  • Understand the Marketplace
  • What You Need - Capital & Time
  • Sourcing Opportunities
  • Amazon Seller Fundamentals

If you’re worried about starting off your wholesale bundling journey on the right foot…Module 1, Bundling Basics, is for you! You’ll learn the foundation of what bundles are, the strategy behind them, and how to find and communicate with wholesale suppliers so you can know why and how it will make you more money. 

Here are some topics we cover in this module:

  • Setup Your Business for Wholesale
  • Amazon Bundling Guidelines
  • Retail Arbitrage Bundles

Module 2, Wholesale Bundle Framework, is especially important. Here you’ll learn the 12-step framework method I use to create new bundles every time. I’ll walk you through the bundle creation process, from picking a niche and exploring competition to component selection and pricing, so that you can feel confident in making data-driven decisions - and also avoid analysis paralysis.

Here are some topics we cover in this module:

  • Introducing the Wholesale Bundle Framework
  • 12-step process from finding a profitable niche to product listing
  • Choose to Invest
  • Existing Products
  • Getting Beyond Stuck

Learning to create your own brand and custom packaging is important so that you can protect your bundles and eliminate competition, plus listing hijackers. That’s where Module 3: Create Your Brand + Custom Packaging comes in. 

Here are some topics we cover in this module:

  • Intro to the Rules and Requirements of Branding & Packaging
  • Understanding Brand Lingo
  • Creating a Brand for Your Bundle
  • Custom Packaging
  • UPC Codes & GTIN Exemptions

In Module 4: Bundle Launch, you’ll learn how to list your bundles on amazon and optimize your listings so that you can organically entice customers to purchase your product. This means you won’t need to spend buckets of cash on PPCs.

Here are some topics we cover in this module:

  • Listing Creation
  • Listing Creation step-by-step example
  • MSKUs
  • Bullet Points, Descriptions, and Keywords

Want to avoid others’ mistakes through real-world examples of both well-done and poorly executed-bundles? Then you’ll absolutely love Module 5: Bundle Examples. You’ll learn what works and what doesn’t work and why so that you can know from the start whether or not you are on the right track with your bundles. 

Here are some topics we cover in this module:

  • Bundle Examples, pitfalls, and mistakes to avoid

Module 6: Resources & Tools. You’ll learn additional tips, tricks, and strategies so that you can implement wholesale bundles in your business, including what you need to know about attending a tradeshow, bundle packaging ideas, and more. That means you won't have to ever second guess yourself and have proven tools that work.

Here are some topics we cover in this module:

  • Attending a tradeshow
  • Merchant Words
  • Helium 10
  • Consider a Prep Center
  • How to respond to “NO Amazon Sellers”

Now if you’re worried about getting additional support or wondering how to scale your business even further…then Module 7: What’s Next? is for you! 


  • Premier access and lifetime updates to all course materials.
  • Exclusive access to the Wholesale Bundle System Private Facebook Community for peer guidance and support. (PRICELESS)
  • Lifetime Access to all program recordings, templates, and resource documents.

At the end of the course, you’ll be able to make back the money you’ve invested and so much more. 

PLUS, you have lifetime access! So there’s no need to rush through the material. But don’t take too long to reach your dreams and desires. Take a small, consistent step each day!

I also wanted to be sure to share a few things our previous students have had to say about the course…



  • My discovery journey to wholesale bundles.
  • What are wholesale bundles?
  • The #1 reason you’ll fall in love with Wholesale Bundles!
  • Why are wholesale bundles The Best Amazon Business Model?
  • The 4 main benefits to wholesale bundles
  • How much capital do you need to invest to get started?
  • What comes next is up to you!


“Whatever you choose to do, take small steps, be consistent and you’ll find the success you are looking for.” - Kristin Ostrander




Thanks for stopping by. If you have made the decision to start or add wholesale bundles to your Amazon business, post your AHA moment that helped you take the leap within the STUDENT ONLY FACEBOOK group and tag me so I can celebrate with you. 


Not ready to be a Wholesale Bundle Student yet? No problem. 

Let’s stay connected - sign up for our free newsletter content we send out every week with tips, tricks, and tools to start and grow your amazon business:

That’s all for now, friend. I’m Kristin. See you on social and every week on the Amazon Files podcast 🎧



  3. Why Wholesale Bundles?
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