AF303 - Actionable Amazon PPC advice with Ritu Java PPC Ninja
In this episode of the Amazon Files podcast, host Kristin Ostrander interviews Ritu Java, CEO of PPC Ninja, a software and service provider specializing in ads and sponsored ads for brands. Ritu shares her journey into e-commerce, starting with selling jewelry on Etsy and learning about advertising and marketing to promote her products. She also discusses how being a new mom influenced her business building and how she balances work and family life. Ritu provides tips on how to start auto campaigns on Amazon and how to advertise products with low conversion rates. She emphasizes the importance of using data and analytics to make informed decisions and adapt to changes in the e-commerce industry.
Are you an e-commerce seller looking to improve your Amazon PPC campaigns? Look no further than Ritu Java, CEO of PPC Ninja. In this episode of the Amazon Files podcast, Ritu shares her journey from selling jewelry on Etsy to becoming a data-based Amazon advertising expert. Along the way, she offers valuable insights on how to start and optimize your Amazon PPC campaigns, including the importance of data analysis and adapting to industry changes.
As a new mom, Ritu had to balance work and family life while building her business. She shares how her son's entrepreneurial spirit inspired her and how being a mom influenced her journey. Now, as the CEO of PPC Ninja, Ritu finds fulfillment in helping Amazon sellers succeed and improve their PPC performance through audits and recommendations.
Whether you're a new seller or a seasoned pro, Ritu's tips on starting auto campaigns and advertising low conversion rate products can help take your Amazon PPC campaigns to the next level. Don't miss Ritu's in-depth training on Amazon Files Hub for even more quick and dirty tips on mastering Amazon PPC advertising. Embrace change, adapt to industry shifts, and let data be your guide.
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"Our children are learning and seeing that not their moms are not only bringing in some extra income but they're seeing us chase our dreams they're seeing us be creative and figure out what's working and what not what's not working and it's still taking care of them and providing love and nurturing to them but also showing them that this is what it looks like that I'm not just your mom I'm also a very creative person and I'm very ambitious and I like all these different things and we don't all have to just love one thing at a time and having that be a good example for them to see that anything is possible with what you want to do and in living that out and showing them." - Kristin Ostrander
TIME STAMPS:
How Ritu got into e-commerce [00:01:04]
Ritu shares her journey into e-commerce, starting with selling jewelry on Etsy, and how she learned to advertise her products.
Learning to advertise on Etsy [00:03:54]
Ritu talks about how she learned to advertise her products on Etsy through external ads like Facebook ads and creating organic traffic channels.
Balancing work and family life [00:07:08]
Kristin and Ritu discuss how being a new mom influenced her business building and how she balances work and family life.
Jewelry making with her son [00:07:48]
Ritu talks about how her son got involved in her jewelry making business and how it sparked his entrepreneurial spirit.
Transition to Amazon [00:10:09]
Kristin asks Ritu about her transition from selling jewelry on Etsy to working with Amazon sellers and how she learned about advertising.
Ritu's fulfillment in her current position [00:13:18]
Ritu talks about how her background in engineering and love for data analysis, combined with her creative side, make her current position fulfilling.
Embracing Change [00:15:48]
The speakers discuss the importance of acknowledging personal growth and change over time, and how it can positively impact business building and decision-making.
Using Amazon Data [00:18:03]
The speakers discuss the importance of utilizing Amazon's data, specifically the search query performance report, to improve relevancy and enhance advertising efforts.
Maximizing Ad Spend [00:20:34]
The speakers discuss how to maximize ad spend by analyzing conversion rates and focusing on advertising products with higher rates, as well as utilizing basic ad types such as auto campaigns.
Starting Auto Campaigns [00:23:14]
Ritu gives tips on how to start auto campaigns, including bidding low and disabling other campaigns.
Advertising for New Products [00:25:31]
Ritu discusses the challenges of advertising new products and suggests using external triggers like coupons or external traffic to start the flywheel.
PPC Training [00:28:45]
Ritu offers her email and LinkedIn handle for those interested in reaching out and mentions an upcoming training on PPC.
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