AF296 - Increase Amazon Sales without Spending Money with Vanessa Hung
In this episode of "The Amazon Files" podcast, host Kristin interviews Vanessa Hung, founder and CEO of Online Seller Solutions, about expanding into the Hispanic community on Amazon. Vanessa shares her experience with Amazon and how she started her agency, emphasizing the importance of staying in one's lane and building an agency based on skills and passion. She also discusses the learning curve and challenges of being successful on Amazon and the importance of hiring experts in specific areas of business. Vanessa provides tips on how to target the Hispanic audience on Amazon, including using accurate Spanish copy, finding the right keywords for different Spanish-speaking cultures and nationalities, and using tools like Merchant Words and Helium 10. She also shares two important things to keep in mind when expanding into the Hispanic market on Amazon: using PPC campaigns with Spanish keywords and creating special promotions and coupons around different holidays in different countries.
Expanding Into the Hispanic Market on Amazon: Tips from the Pros
If you're an Amazon seller looking to expand your reach and tap into a niche market, you might want to consider catering to the growing Hispanic community. In a recent podcast episode, Vanessa Hung, founder and CEO of Online Seller Solutions, shared her insights on how to target the Hispanic audience on Amazon. She emphasized the importance of accurate Spanish listings and optimized keywords to improve your reach and increase sales.
Vanessa explained that the Hispanic demographic is underserved, presenting a huge opportunity for sellers to tap into a niche within a niche. With 39 million Prime members using the Spanish experience on Amazon, out of the 70 million Spanish-speaking people in the US, the potential for growth is enormous. Vanessa suggested that sellers do not need to create entirely new listings in Spanish, as Amazon's backend can translate listings for them. However, it's crucial to ensure the copy is correct and to use the right keywords for each region to improve your reach.
Vanessa provided tips on how to target the Hispanic audience on Amazon, including using sophisticated translation machines to ensure accurate copy, researching how products are called in different Spanish-speaking countries, and using tools like Merchant Words to see how customers are shopping for similar products. She also shared a formula to filter Spanish keywords from a list of keywords for Amazon.com and advised sellers to use three to five backend keywords for Spanish-speaking customers.
Vanessa emphasized the importance of using the right keywords when targeting the Hispanic market on Amazon, as different regions have different types of Spanish. She suggested using tools like Helium 10 or Merchant Words to download major keywords and filter them based on the region. She also highlighted that PPC campaigns with Spanish keywords are much cheaper than those in English, providing a blue ocean of advertising opportunities.
Vanessa concluded by encouraging sellers to keep digging deeper into sub-niches and to optimize their listings for a better shopping experience. By adding Spanish keywords to listings and utilizing PPC campaigns, sellers can increase their organic traffic and reach a new market. With the right strategy, expanding into the Hispanic market on Amazon can be a game-changer for your business.
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"Anybody can make money right? Anybody can start a business make money you know just kind of sell product or figure out a system but you really not only have done that to shape how you pay yourself but also what you enjoy doing along with your skillset and I really admire that."
Expanding into the Hispanic community [00:00:02]
Kristin and Vanessa discuss the importance of tapping into the Hispanic community on Amazon and how to do it.
Vanessa's journey with Amazon and her agency [00:01:25]
Vanessa shares her experience with Amazon, how she started her agency, and the challenges she faced along the way.
Staying in your own lane and building a successful agency [00:05:13]
Kristin praises Vanessa for staying in her own lane and building her agency based on her skills and passion, and Vanessa talks about the importance of finding what you're good at and what you enjoy doing.
Importance of Experts [00:09:59]
Krisitn and Vanessa discuss the importance of hiring experts in specific niches to grow and scale your Amazon business.
Expanding into the Hispanic Community [00:12:38]
Vanessa shares her experience with Amazon's Spanish language feature and the different algorithms used for Spanish language searches. She also discusses the underserved Hispanic demographic on Amazon.
Challenges of Selling on Amazon [00:09:02]
Vanessa talks about the challenges of being successful on Amazon, including the learning curve and the need to seek help from partners or consultants.
Expanding into the Hispanic Community [00:17:51]
Vanessa discusses the difficulties of engaging with the Hispanic community on Amazon and the potential market of 40 million Spanish-speaking customers.
Steps to Optimize Listings for Spanish-speaking Customers [00:21:26]
Vanessa explains the importance of having accurate translations and how to check for discrepancies in listings. She also provides steps to request updates for translations.
Challenges of Translating Listings [00:25:30]
Vanessa discusses the automatic translation process on Amazon and the need to request updates for accurate translations. She also explains the limitations of providing copy in Spanish for US listings.
Improving Shopping Experience in Spanish [00:27:10]
Vanessa advises Amazon sellers to ensure their listings are optimized for the Hispanic community by improving the copy in Spanish and using sophisticated translation machines.
Targeting the Hispanic Audience [00:29:06]
Vanessa suggests using the backend of Amazon listings to input Spanish keywords and compromise some English keywords to rank for Spanish queries. She also recommends expanding to other sub-niches and researching how customers shop for products in the Hispanic world.
Getting Spanish Keywords for Amazon.com [00:35:10]
Vanessa shares a tip on how to get Spanish keywords for Amazon.com by using keyword research tools and filtering the results to show only Spanish keywords. She advises sellers to put these keywords in the backend of their listings.
Updating Listings with Relevant Keywords [00:41:44]
Kristin and Vanessa discuss the importance of using relevant keywords in the Spanish language to reach the Hispanic community on Amazon. They suggest using tools like Merchant Words to research the most commonly used keywords in different regions.
Challenges of Translating Keywords [00:37:26]
Vanessa explains the challenges of translating keywords for different regions and cultures within the Hispanic market. She suggests using keywords that are most commonly used in the Mexican demographic, which is the largest within the Hispanic market.
Benefits of Adding Multiple Languages [00:43:25]
Kristin emphasizes the benefits of adding multiple languages to product listings, as it can attract customers from different demographics. She suggests spending 15 minutes per listing to research and update relevant keywords, which can be delegated to a virtual assistant.
Spanish PPC Campaigns [00:45:21]
Vanessa explains the benefits of using Spanish keywords in PPC campaigns, which are cheaper and have lower search volume.
Hispanic Holidays [00:46:40]
Vanessa shares how different countries celebrate different holidays, and how sellers can take advantage of this by creating special promotions and coupons.
Using Spanish Keywords [00:49:22]
Kristin and Vanessa discuss the importance of adding Spanish keywords to listings, and how it can increase organic traffic and sales.
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