AF298 - Key to Amazon Success: Sell Solutions
The Amazon Files podcast episode features Kristin Ostrander and Christian Kelm discussing how to optimize Amazon listings for search engines and increase sales. Christian Kelm, an expert in Amazon SEO and PPC, shares his extensive experience in the industry and emphasizes the importance of understanding the customer's needs and behavior. The episode also includes a discussion about the Invisible Warriors concert, an organization that supports women with chronic illnesses and disabilities. Overall, the episode provides valuable insights and tips for optimizing Amazon listings and increasing sales, as well as highlighting the importance of supporting important causes.
5 Tips for Optimizing Your Amazon Listings to Increase Sales
As an Amazon seller, you know the importance of standing out in a crowded marketplace. But how do you ensure that your products are noticed by potential customers? In a recent episode of a popular podcast, expert Christian Kelm shared valuable insights on optimizing Amazon listings for search engines and increasing sales. Here are five tips to help you get started:
Use relevant keywords: Ensure that your title, bullet points, and backend keywords include relevant keywords that customers might use when searching for your product. Use tools like related terms and reverse lookups to find relevant keywords and understand how customers use their own terms.
Solve customer problems: Every need, want, or desire a customer has is a problem that needs a solution. Understand the problem your product solves, and offer a portfolio of solutions rather than just variations of the same product. Use customer reviews and complaints to identify problems and create unique solutions.
Understand customer behavior: Analyze customer behavior and optimize your listing accordingly. Focus on gender and age groups and create concise and specific titles and images that are easy to understand.
Avoid spam keywords: Avoid using spam keywords and instead use relevant and specific keywords. Focus on the perfect fit rather than high search volume keywords and look for where customers add to cart and purchase.
Get feedback from others: Don't rely solely on data and AI tools. Get feedback from people who are not just friends and be open to criticism. Read customer complaints on different sites to provide valuable insights into product ideas and solutions.
By following these tips, you can optimize your Amazon listings for search engines and increase sales. Remember to focus on solving customer problems and understanding their behavior to create unique solutions that stand out in a crowded marketplace.
WATCH:
LISTEN:
QUOTE:
"99% of people find Amazon listings by going to Google first." - Kristin Ostrander
Invisible Warriors Concert [00:02:43]
Kristin talks about the upcoming Invisible Warriors concert, an organization that supports women with chronic illnesses and disabilities. She invites listeners to attend or support the organization through donations.
Introduction of Christian Kelm [00:04:27]
Kristin introduces Christian Kelm, an expert in Amazon SEO and PPC, and talks about his extensive background in Amazon.
Christian Kelm's Background [00:06:03]
Christian Kelm talks about his background and how he got into Amazon, starting as a marketing manager and working his way up to a software service provider.
What is SEO and why it matters to your Amazon listing [00:08:30]
Kristin and Christian discuss the importance of search engine optimization (SEO) for Amazon listings and how it affects sales.
The problem with naming products and using synonyms [00:11:02]
The speakers talk about the difficulties of naming products and using synonyms, and how it can affect the visibility of listings.
Building sets and offering solutions [00:15:16]
Christian suggests building sets and offering solutions instead of just bundling products, and gives examples of how this can increase average order value.
Meeting Customer Needs [00:16:42]
Kristin and Christian discuss the importance of meeting customer needs and solving problems to increase sales, even in micro-niches.
Starting with Problem Search [00:17:54]
Christian emphasizes the importance of understanding that customers start their search for solutions outside of Amazon, and how sellers can optimize their listings to meet those needs.
Reverse Product Development [00:22:20]
Christian and Kristin discuss the concept of reverse product development, using customer reviews and data to create new solutions and products that meet customer needs.
Building a Portfolio of Solutions [00:25:04]
Discussion on the importance of having a portfolio of solutions instead of just sourcing a new product for FBA sellers.
Importance of Customer Research [00:29:04]
Importance of customer research in creating superior products and bringing the best possible products to the table.
Judging Data and Problems [00:33:02]
Discussion on the importance of understanding external traffic and not just relying on Amazon data to judge results.
Product Selection [00:33:43]
Kristin and Christian discuss the importance of analyzing data and selecting the right product for your Amazon listing.
Feedback and Idea Development [00:35:39]
Kristin and Christian emphasize the importance of getting honest feedback from people outside of your inner circle and developing ideas based on customer complaints.
Problem Solving Brand [00:37:42]
Christian talks about the importance of becoming a problem-solving brand and offering a portfolio of solutions to customers, rather than just variations of the same product.
Optimizing Amazon Listings [00:42:16]
Christian Kelm discusses the importance of understanding entities, audiences, and genders when optimizing Amazon listings for search engines.
Judging Competitor Data [00:43:10]
Christian Kelm talks about the importance of analyzing competitor data to find a better focus on relevant sizes, colors, and functions.
Title Optimization [00:49:14]
Christian Kelm explains the technique behind optimizing titles for click behavior of customers, focusing on relevant information and problem-solving points.
Optimizing Amazon Listings [00:51:24]
Christian Kelm discusses the importance of understanding the customer's problem before developing a solution for optimizing Amazon listings.
Invisible Warriors Concert [00:52:06]
Kristin Ostrander thanks Christian Kelm and his team for their time and energy and mentions the Invisible Warriors concert, an organization that supports women with chronic illnesses and disabilities.
RELATED CONTENT LINKS
Latest Blogs
