AF 339 - Your Questions Answered - Wholesale Bundle Edition 2024

Uncategorized Feb 26, 2024

In today's instant culture, we're bombarded with images of immediate success and easy money. 

But the truth? 

Success is a journey filled with hard work and setbacks. 

And if you're feeling left behind or frustrated by the lack of immediate results, remember, comparison is the thief of joy. 

Let's explore how to set realistic expectations and stay motivated on your path to success.

Navigating the E-Commerce Journey: Insights from "The Amazon Files"

Hey Hey, fellow entrepreneurs and e-commerce enthusiasts! 

I'm Kristin Ostrander, your guide through the intricate world of Amazon selling and online business. 

Today, I'm excited to share with you some valuable insights and answer the burning questions many of you have about succeeding in this dynamic space.

The Realities of Entrepreneurship

First off, let's get real about entrepreneurship. It's not always the smooth sailing depicted on social media. There are going to be roadblocks and challenges, but that's all part of the journey. I'm here to tell you that it's okay to face these struggles head-on. Don't buy into the myth of overnight success; it's about hard work, making informed choices, and staying true to your course.

Setting Realistic Expectations

As we dive into the world of e-commerce, it's crucial to set realistic expectations. Success doesn't come passively; it requires effort, resilience, and a willingness to learn from each setback. Remember, every entrepreneur's path is unique, so resist the urge to compare your chapter one to someone else's chapter twenty.

Embracing Your Unique Path

In my own life, I've seen how my children have different strengths and interests, reminding me that not everyone is cut out for the same type of work. The online business world is vast, with opportunities ranging from freelancing to virtual assistance. Find what aligns with your skills and passions, and pursue that with all your heart.

Celebrating Personal Growth

It's essential to take a moment to reflect on your accomplishments. Focus on your progress and the steps you've taken, rather than getting caught up in comparisons. Find joy in the tasks before you, and approach each day with gratitude, even when the tasks seem mundane.

Mastering Amazon Listings

When it comes to Amazon, visibility is key. Before you consider price cuts or PPC campaigns, ensure your listings are optimized. Use the right keywords to stand out, and don't be afraid to target less competitive niches. Be the "big fish in a small pond," and you might just see your sales soar.

A Client Success Story

I want to share a success story about a client who struggled to gain visibility with their stationary set. By reworking their listing and targeting a different audience, they found a new path to visibility and sales. It's a testament to thinking outside the box and finding your unique angle in a crowded market.

The Power of Keywords

Never underestimate the power of thorough keyword research. Brainstorm, test, and give the algorithm time to recognize your efforts. Strategic listing optimization is often the first and most crucial step before considering other tactics.

In conclusion, whether you're a seasoned seller or just starting out, remember that entrepreneurship is a marathon, not a sprint. Stay focused on your goals, be creative in your approach, and embrace the journey with a positive mindset. Until next time, keep pushing forward, and let's make the most of our e-commerce adventures together!





"Every entrepreneur faces obstacles, but not every challenge is a dead-end. Sometimes, it's not about changing your destination but rerouting your path.” - Kristin Ostrander


Q&A about E-commerce and Amazon (00:00:00)

Kristen addresses questions from clients about e-commerce, Amazon, and selling on different platforms.

Realities of Business (00:01:07)

Kristen emphasizes the challenges and pitfalls of entrepreneurship, highlighting the need for realistic expectations.

Steering Your Mindset (00:02:09)

Encouragement to prepare for challenges and setbacks, emphasizing the importance of mindset in overcoming obstacles.

Accepting Lack of Control (00:04:32)

Discussion on acknowledging factors beyond one's control, such as Amazon's policies and customer behavior.

Avoiding Comparison (00:06:40)

Emphasizing the negative impact of comparison and encouraging individuals to focus on their unique entrepreneurial journey.

Assessing Entrepreneurial Fit (00:08:47)

Kristin discusses individual suitability for entrepreneurship, using personal examples to illustrate different entrepreneurial traits.

Exploring Alternative Business Options (00:12:45)

Encouragement to consider diverse online business opportunities beyond e-commerce, addressing confusion and uncertainty.

Overcoming the Comparison Trap (00:13:50)

Guidance on overcoming comparison and setting realistic standards for personal entrepreneurial growth.

Reflecting on Accomplishments (00:17:14)

Encouragement to reflect on achievements and reassess tasks to find joy in daily responsibilities.

Gratitude and Perspective (00:19:46)

Kristen discusses the importance of gratitude and perspective while completing mundane tasks.

Launching a Bundle (00:21:27)

Advice on how long to wait before making changes to a bundle listing that isn't generating sales.

Optimizing Amazon Listings (00:22:34)

Importance of optimizing listings and using the right keywords to ensure visibility on Amazon.

Reworking Listing Titles (00:25:34)

Kristen explains how to rework listing titles to target a less competitive niche and increase visibility.

Importance of Keywords (00:34:09)

Kristen emphasizes the significance of using the right keywords to ensure products are visible to potential buyers.

Testing and Monitoring Changes (00:37:35)

The importance of testing changes, monitoring visibility, and utilizing PPC after ensuring proper keywords and visibility.

Outside-the-Box Thinking (00:39:34)

Encourages creative keyword strategies for improved product visibility and sales.

Adapting to Market Saturation (00:40:28)

Suggests re-framing product titles and using related keywords to reach different customer niches.

Pricing and Competition (00:41:27)

Emphasizes the importance of visibility and relevance over price in a competitive market.

Final Words of Encouragement (00:42:18)

Offers advice on product visibility, pricing strategies, and expresses gratitude to the audience.


  1. FREE Masterclass: How to Confidently Start & Scale An Amazon Business
  4. Why Wholesale Bundles?
  5. Best Tools for FBA Sellers!



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