AF 334 - How to find products to sell on Amazon for bundles

You may have heard about Bunding on Amazon…

But do you know how to find the products to bundle together?

Grab your pens and listen up because I am going to explain the major benefits of this Amazon FBA selling strategy, who is buying bundles, why they work, and what you can do to get in on the action. 

Hey hey, fellow entrepreneurs! I'm Kristin Ostrander, the voice behind the Amazon Files podcast and the founder of Mommy Income. 

With a journey spanning over two decades in the e-commerce realm, I've navigated the waters of Amazon FBA, eBay, and beyond. 

And today, I'm thrilled to share with you the insights and strategies that helped me earn my first million on Amazon through a unique approach to product bundling.

The Art of Product Bundling:

Product bundling isn't just about throwing a few items together and calling it a day. It's an art form that requires a deep understanding of customer needs and market demand. My success on Amazon FBA didn't happen overnight; it was the result of meticulous research and a creative mindset aimed at solving specific problems for my customers.

Why Research is Crucial:

The cornerstone of any successful product bundle is research. It's not enough to guess what customers might want; you need to know it. This means diving into market trends, analyzing customer feedback, and staying ahead of the curve. By understanding what your customers are looking for, you can create bundles that are not only profitable but also genuinely helpful.

Creativity Over Convenience:

One common pitfall in product bundling is the temptation to simply combine popular brand name items. This approach is a short-term play that can lead to policy violations on Amazon. Instead, I encourage you to think outside the box. What unique combinations can you create that will solve a real problem or fulfill a specific need?

Real-World Examples:

To give you a taste of what successful product bundling looks like, consider these examples: sympathy gifts for pet loss, apartment starter kits, and curly hair maintenance bundles. Each of these bundles addresses a unique need and offers a convenient solution for the customer. They stand out in the marketplace because they're tailored to specific situations and preferences.

Differentiation is Key:

It's not just about what you bundle, but how you bundle it. Your product bundles need to offer something that single-unit items or other bundles don't. This could be a unique combination of products, a special price point, or additional value through complementary items. The goal is to make your bundle the obvious choice for customers facing a particular need or challenge.

Staying Within the Rules:

As tempting as it may be to push the boundaries, adhering to Amazon's policies and rules is non-negotiable. Ensuring the legitimacy of your product bundles not only protects your business but also builds trust with your customers. It's about playing the long game and establishing a sustainable, reputable brand on the platform.


Product bundling on Amazon is a powerful strategy when executed with care and creativity. By focusing on market research, understanding customer needs, and adhering to platform policies, you can create bundles that not only sell but also provide real value to your customers. I hope my insights and experiences inspire you to explore the potential of product bundling in your own e-commerce journey. Remember, the key to success is in the details, and with the right approach, you too can unlock the secrets to profitable product bundling on Amazon.



“If you have customers' pain points to solve or needs that they need and that are not met on Amazon already, then you're already on the path to success.” - Kristin Ostrander


Researching Profitable Products (00:01:53)

Importance of research in finding profitable products to bundle on Amazon, including using AI and market research.

Identifying Customer Needs (00:03:51)

Emphasizing the need to solve customer problems or meet their needs when creating product bundles, avoiding circumventing Amazon rules.

Brainstorming Product Ideas (00:06:33)

Encouraging brainstorming to identify problems and needs, such as finding gifts or creating starter kits for new homeowners.

Starting with a Problem or Idea (00:09:01)

Suggesting starting with a problem or an idea when finding products to bundle, considering what customers would buy and why.

Following Amazon's Policies (00:15:21)

Emphasizing the importance of following Amazon's policies and rules when creating bundles, ensuring legitimacy and avoiding black hat strategies.

Finding Product Ideas (00:16:59)

Encourages brainstorming product ideas and problems, suggests using a 15-minute hustle technique, and mentions the book "Dream Big, Set Small."

Researching Bundle Ideas (00:17:45)

Emphasizes brainstorming problems and ideas that can be solved with products, discusses starting with knowledge bank, and mentions resources for research.

Free Bundle Challenge (00:19:37)

Promotes a free bundle challenge for learning how to create Amazon-compliant bundles, emphasizing the advantages of bundles when done correctly.

Importance of Subscribing (00:20:35)

Encourages subscribing for upcoming content, including motivation and inspiration, and promotes the free bundle challenge.

Stay Connected Everywhere (00:21:25)

Emphasizes the importance of being connected on various platforms to not miss out on content and promotes the free bundle challenge.


  1. FREE Masterclass: How to Confidently Start & Scale An Amazon Business
  4. Why Wholesale Bundles?
  5. Best Tools for FBA Sellers!


P.S. Don’t forget to join the FREE Amazon Product Bundle Challenge here.

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