AF306 - Love your Brand with Lydia Michael
Are you an entrepreneur looking to grow your business? Do you struggle with vulnerability and authenticity in your marketing efforts? In this episode of "The Amazon Files" podcast, Kristin Ostrander interviews Lydia Michael, a successful entrepreneur and brand owner, about her journey to success. Lydia shares her experiences in the Goldman Sachs 10,000 Small Businesses program, her background in marketing management, and her five years working in the music industry.
The most valuable lesson from this episode is the importance of vulnerability and being true to oneself in marketing. Lydia emphasizes the need to understand your customer's needs, especially multiculturally, and to build a brand around the message of understanding and caring. She shares her experience writing her book, "Brand Love," and how being vulnerable and authentic can inspire others. Lydia also discusses her motivation for writing her book, "Brand Love: Building Strong Consumer-Brand Connections," and the limitless creativity that comes with it.
If you're an entrepreneur looking to grow your business and build a brand that reaches customers and makes them feel valued, this episode is a must-listen. Lydia's journey and insights will inspire you to be true to yourself and take risks in your marketing efforts. Don't miss out on this valuable lesson and tune in to "The Amazon Files" podcast now!
Title: The Power of Vulnerability in Entrepreneurship
On a recent podcast episode of "The Amazon Files," Lydia Michael, a successful entrepreneur, discussed the importance of vulnerability in entrepreneurship. Despite the difficulties that come with putting oneself out there, Lydia emphasized the need for authenticity and vulnerability in building a successful brand or business.
Lydia shared her journey as an entrepreneur, including her experiences in the music industry and founding her multicultural marketing and brand consultancy, Blended Collective. She also talked about her new book, "Brand Love: Building Strong Consumer-Brand Connections," which seeks to intertwine brand love with multiculturalism.
But the most inspiring part of Lydia's story was her willingness to be vulnerable and put herself out there, even when it was uncomfortable. She recognized that being vulnerable and true to oneself is key to inspiring others and building a successful brand that connects with customers on an emotional level.
As Lydia and Kristin Ostrander, the host of the podcast, discussed, building a brand that reaches customers and makes them feel valued is essential for any business. And vulnerability is a powerful tool in achieving that goal.
So, whether you're an aspiring entrepreneur or an established business owner, take a page from Lydia's book and embrace vulnerability. It may be uncomfortable, but it's worth it in the end.
WATCH:
LISTEN:
QUOTE:
"When your customers really feel like this company cares about me they relate to me they know me they're creating products that I love they can't help but continue talking about those products or that service or whatever else it just pours out of people." - Kristin Ostrander
TIME STAMPS:
Goldman Sachs 10,000 Small Businesses program [00:00:45]
Kristin and Lydia discuss their experiences in the program, the bond they formed, and the importance of working on, not just in, their businesses.
Challenged to Dream Bigger [00:02:29]
Kristin and Lydia talk about the challenges of dreaming bigger and setting higher goals for their businesses during the program.
Lydia's Background and Career Journey [00:04:04]
Lydia shares her background, including her education in marketing management, her internship with the Detroit Jazz Festival, and her five years working in the music industry.
Lydia's first entrepreneurial venture [00:07:34]
Lydia talks about her first small business, a cultural and linguistic company that provided services to automotive expatriates.
Culture shock in the US [00:13:14]
Lydia discusses the differences she noticed between the German and US school systems, including the creative classes offered in the US and the structure of the German school system.
Different methods in entrepreneurship [00:15:11]
Lydia and Kristin talk about the importance of trial and error in entrepreneurship and how there are many different methods to achieve success.
Blended Collective [00:15:29]
Lydia talks about her business, Blended Collective, a multicultural marketing and brand consultancy that helps businesses enrich their marketing efforts through culture and emotion.
Understanding Customer Mindset [00:18:53]
Lydia explains how understanding the customer mindset and consumer behavior is key to doing good marketing, and how it differs in different markets and cultures.
Being Vulnerable as an Entrepreneur [00:22:27]
Lydia shares how she had to become more vulnerable as an entrepreneur, putting parts of herself out there as the face of her business, and how it has helped her grow and evolve over time.
Being Vulnerable [00:23:30]
Kristin and Lydia discuss the importance of vulnerability and being true to oneself, even if it means being unpopular or facing criticism.
Inspiring Others [00:25:00]
Lydia shares her belief that even if someone is not engaging with your content, they may still be watching and being inspired by it.
Writing "Brand Love" [00:27:13]
Lydia talks about her journey of researching and educating herself on the topic of brand love, and how it led her to write her book of the same name.
Creating a Book [00:31:22]
Lydia discusses her motivation for writing her book and how she filled a gap in the market by intertwining brand love with multiculturalism.
Joy of Writing a Book [00:36:17]
Lydia talks about the limitless creativity that comes with writing a book and how it provided an opportunity for her to tell stories that otherwise wouldn't have been told.
Challenged to Write a Book [00:38:05]
Kristin shares her experience of being challenged to write a book and how it pushed her to have the courage to start the process.
Lydia's journey as an entrepreneur [00:39:02]
Lydia shares her background, including her education in marketing management, her internship with the Detroit Jazz Festival, and her five years working in the music industry.
Release of Lydia's book, Brand Love [00:40:34]
Kristin and Lydia discuss the release of Lydia's book, Brand Love, which is coming out on July 25th in the US and Canada and on July 3rd for the rest of the world.
Importance of leaving a review for authors [00:41:21]
Kristin emphasizes the importance of leaving a review for authors, regardless of the rating, and encourages listeners to leave a review for Lydia's book, Brand Love.
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