Get The Keywords That Real Amazon Shoppers Are Searching For with MerchantWords

Do you ever feel like you're guessing what keywords to use for your Amazon listing? 

If so, you're not alone!

It can be tough to know which keywords will bring in buyers and actually sell products. 

Luckily, there are tools to help you decipher exactly what keywords Amazon shoppers are searching for, and by far the BEST tool I have found for Amazon keyword research is…


MerchantWords is the perfect tool for Amazon sellers because it gives you access to the largest searches from REAL Amazon shoppers. They are using specific keywords to search for products on the site. 

And if you can identify those keywords, you can create a listing that is much more likely to be found by your ideal customer. 

So how do you go about finding these golden keywords? Keep reading to find out! 

Amazon shoppers are looking for specific keywords 

Amazon shoppers are just regular people like you and me.  When we head to because of the speed, convenience, and variety… we mainly have an idea of what we are looking for, not really knowing what the exact name of the product might be called. And this is key to understand when figuring out the specific keywords your customers are looking for.

Luckily we have MerchantWords!

MerchantWords has the largest database of Amazon keywords which allows you to see what shoppers are actually typing into Amazon. This is different than other keyword research tools because those show you what people could be searching for. MerchantWords shows you what people are searching for on Amazon.

Here's an example.  

Say you are selling a travel pillow.  A keyword research tool might show you that people are searching for "best travel pillow" or "neck support pillow."  But when you search those terms on Amazon and MerchantWords, you'll find that few people are actually using them.

Instead, what you'll see is that people are searching for things like "inflatable pillows" or "pillows for long flights." This is the kind of keyword data that MerchantWords provides, and it's invaluable for anyone selling on Amazon.

If you're not using MerchantWords, then you're missing out on a ton of valuable data that could be helping you increase your list ranking and sales.

Listing Success vs. Non-ranking

Using keywords in your product titles, descriptions, and bullet points can be the difference between a successful listing and an unranking listing.

Keywords are essential to increase your product's visibility on Amazon, making it easier for shoppers to find what they're looking for.  Now I'm not saying to keyword stuff your product listings.

🚨ALERT🚨: Amazon does flag listings that use the tactics of keyword stuffing.

But instead, what you can do is use relevant, long-tail keywords throughout your product listing in a way that is both helpful to the shopper and not excessive. 

One great way to find these relevant keywords is by using a tool like MerchantWords. MerchantWords has the largest database of Amazon shopper keywords and is constantly updated with new keywords and search trends.

You can use their Keyword Generator tool to get started, which will give you ideas for how to optimize your product listing and even spark ideas for an additional product bundle.

So if you want to start seeing more sales from Amazon, start using MerchantWords today! It's easy to learn and use, and you can see the difference it makes in your bottom line.

What are you waiting for? Sign up today and start boosting your sales!



Here’s a quick tutorial on how to use the OR search feature in the MerchantWords Keyword Research tool to put together your product bundles:




Thanks for stopping by my blog. If you have decided to sign up for MerchantWords - GREAT, and congrats on your first step in increasing your sales! Post your AHA moment that helped you take the leap in my free private Facebook Group - the Amazon Files with code word: MERCHANTWORDS and tag me so I can celebrate with you. 

Have questions? Email me directly at [email protected] with all your questions, concerns, or doubts. I would love to answer them all for you.

That’s all for now, friend. I’m Kristin. See you on social and every week on the Amazon Files podcast 🎧


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