AF191 - Quarterly Policy Updates: Keep your Seller Central Account safe with Lesley

Let’s be real: Amazon can sometimes be a mean, crazy beast, but it also allows us to create, run, and grow a long-term sustainable online business. And how do we keep our businesses safe from the beast? By knowing its policies and being compliant. Lesley Hensell, co-owner and Partner at Riverbend Consulting, is our favorite go-to person when it comes to dealing with the whims of everyone’s favorite frenemy, Amazon. Lesley and her amazing team of consultants at Riverbend Consulting help Amazon sellers resolve all kinds of problems on the Ecommerce platform, from everyday issues like account suspensions to fighting off Russian hackers on Amazon.

Lesley joins me today to advise us on the newest changes to Amazon’s policies. She discusses restrictive product notifications on Amazon, why many sellers are getting them despite not selling restricted products, and how those notifications can be resolved. She explains some guidelines on selling hazmats and policies on selling cannabis, CBD, marijuana, and other related products. She also underscores the importance of writing product safety disclaimers on your listings and packaging and highlights why it’s worth fighting for reinstating your Amazon account and listings.

“If you have a safety issue, disclaimers help you get the listing back up.” - Lesley Hensell Demond

This week on the Amazon Files:

• Restrictive product notifications on Amazon and why you may be receiving them
• Words that may trigger restrictive product notifications and how to address these flags
• The importance of having clear product disclaimers and instructions on your listings and packaging
• Regulations, rules, and suspensions based on cannabis, CBD, marijuana, and their related products
• Fighting Russian hackers and why Lesley discourages selling supplements
• The hazmat nightmare and why Amazon sometimes holds funds
• The impact of “snowballing” on Amazon’s Seller Central
• How to get noticed in Jeff Bezo’s inbox and the power of making a business case
• Why it’s worth fighting for your products and listings

WATCH:

LISTEN:

Related Content:

• Protect Your Amazon Account with Lesley Hensell
• Can You Suspension Proof Your Amazon Business?
• Top Reasons Amazon Accounts are Suspended in 2020 & How to Avoid Them

Connect with Lesley Hensell Demond:

• Riverbend Consulting
• Riverbend Consulting on LinkedIn
• Riverbend Consulting on Instagram
• Riverbend Consulting on Facebook
• Riverbend Consulting on Twitter
• Riverbend Consulting on YouTube
• Lesley Hensell Demond on LinkedIn
• Lesley Hensell Demond on Facebook
• EMAIL: [email protected] 

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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Riverbend to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.