Change - it’s the only constant thing in business, whether it’s a brick-and-mortar store on an online Amazon business. Over the years, Amazon has made changes that can impact how we run our business. Sometimes, they even make changes without first announcing it, leaving some Amazon sellers surprised - or worse - suspended. Luckily, there are people and teams who can advise sellers on suspensions and reinstatement, like Lesley Hensell. Lesley is a specialist on Amazon account reinstatement who has built Riverbend Consulting, an agency that helps third-party sellers reinstate their businesses on platforms like Amazon.
Lesley joins us today to discuss the common reasons Amazon accounts are suspended. She shares tips on how to avoid Amazon account suspensions and reveals what caused the rise of warnings for product detail and variations pages. She explains the different Code of Conduct violations on Amazon and shares the story of how an Amazon seller was suspended for collusion despite acting in good faith. She also discusses assessing your risk profile as an Amazon seller and underscores the value of saving money when running an Amazon business.
“Amazon takes listing errors that we sellers see as small things very seriously. That’s part of why enforcement, when it comes, is surprising.” - Lesley Hensell
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Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #PREVENT to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.