AF220 - Success Stories: From FBA to Subscription Box Creator with Trudy Armand

Today, I am just so excited to bring to you all an incredibly inspiring story of success. Trudy Armand and her mom, Pam, are the founders of Her-Mine, a woman-owned business that is driven by their mission to support women in as many ways as they can. The details regarding the inspiration behind their noble work, and exactly how they maintain such a high level of integrity as they go about it, make for a fascinating and instructive conversation here today, filled with wisdom that we all need to hear.

Starting with information about registering for the upcoming workshop, we then go on to learn about Trudy’s entrepreneurial background, the story behind the creation of Her-Mine, what you can expect from one of their boxes, and some of the challenges that she and her mom have faced throughout their first year of business. Trudy also shares some of the transitions she has made from regular e-commerce and into their growth phase, and discusses moving forward regardless of competition, their product selection process, and finding balance between quality and cost. I’ll finish things off by reviewing how to become a partner with Her-Mine, and an invitation to stay tuned for my live unboxing once my first Her-Mine box arrives. While describing the inspiration and processes that make Her-Mine such a success, Trudy delivers first hand lessons that we all need to learn (or relearn) as we pursue our own roads to success as well.

More great lessons can be found by joining our Facebook group with today’s codeword HerMine, where you can learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you’re ready to take your business to a whole new level, visit to schedule your one-on-one coaching call today.

This week on the Amazon Files:  

  •    Registering for the upcoming Workshop
  •    Trudy’s background as an entrepreneur
  •    The story behind the creation of Her-Mine
  •    What to expect from a Her-Mine box
  •    Some of the challenges Trudy has faced in Her-Mine’s first year
  •    The transitions she has had to make from regular e-commerce
  •    Transitioning into a growth phase
  •    Moving forward regardless of the competition
  •    Their product selection process
  •    Finding balance between quality and cost
  •    Becoming a partner with Her-Mine
  •    Kristin’s upcoming live unboxing 

“You deserve to give yourself a gift every month, that can just be for you, for no other reason than you need to take care of you. “

- Kristin Ostrander




“We want to buy inspiration, we want to buy something that we know is supporting something that's important.”

“Her-Mine is actually named after my favorite aunt, my mom's baby sister, Hermine…she was a trailblazer, she was the ultimate feminist.”

“It is our central mission to support women in as many ways as we can. Not only support our subscribers, our sisterhood of subscribers is what we call them, but also the vendor partners that are in the box.”

“That is just such a beautiful thing about you starting something that's got so much passion and love behind it.”

“We curate around the themes to remind women to care for themselves, to love themselves, and to celebrate each other.”

“These things seem small, but they can really boost our spirits and can really boost our mental health.”

“There is an inherent risk sometimes with working with smaller businesses, but we are committed to doing that.”

“I think the biggest thing is to make sure that we have processes in place.”

“We try to create bundles that are evergreen bundles that, once they're successful, we are able to continue to curate.”

“You know who packed your box, whether my mom packed it or I packed it, and we want that to continue.”

“I operate from a space of abundance, not lack.”

“We are unique in what we're doing and how we're doing it, and I'm comfortable in that.”

“There's room for everybody's business because no two people do the same things.” 

“The more that we share our ideas with people, the more everybody benefits. The rising tide raises all ships, so why not all of us raise everyone's ship up at the same time.”

“One of the things I think that makes us a little bit different from some of the other subscription boxes is my personal mission is to build relationships.”

“These boxes are so amazing.”

Related Content:

Grow Your Amazon Business! 

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword HerMine to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.


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