A lot of people have been coming to me lately, saying, “Oh my god, my stuff won’t sell!” and wondering what the problem is. So today, I’m talking to you guys about understanding your customer and their wants and needs so that you can sell more product to them. First, it’s important to acknowledge that Amazon customers are a little different from eBay or Walmart customers, and they have specific intents when they shop. They want speed, convenience,...

Today on The Amazon Files, it’s a tough love day. There always comes a point in business (and life and relationships) where we need to have a “come to Jesus” talk, to take stock of where we are and if it’s still where we want to be. So in this episode, I’m encouraging everybody to allow themselves a break to really consider how you’re feeling and if it’s time to make a change. First, I discuss how hard it can be to permit ourselves to take a break and...

The number one question I’ve been getting recently is about Brand Registry because Amazon has been changing the rules as they try to protect bigger brands.

So today, I’m getting into those questions, from what brand registry does and why you as an Amazon seller need it to tips on packaging and understanding class of goods.

First, though, I open the episode with an overview of what Brand Registry is on Amazon and what the requirements are to get it. These include a US trademark...

This week, I welcome back Lesley Hensell of Riverbend Consulting for her quarterly update on the latest news and changes for Amazon sellers. To kick things off, I ask Lesley what the hot button Amazon topic is right now, and she explains how the account health rating found on your Amazon dashboard is about to become much more important. Despite these ratings not making much sense, Amazon is about to start using them as guidance for suspending accounts, including ones that are in the yellow....

On today’s episode, I’m welcoming back a very special guest and expert on expanding globally on Amazon, Kevin Sanderson from Maximizing e-commerce. He’s here to talk about expanding into international sales and how doing so can up your business without a whole lot of extra work. First up, Kevin explains that expanding into Canada and the UK was one of the best moves he made in his own business and the benefits of expansion and accessing a whole new customer base. He also...

Today one of my favorite clients and friends, Michelle Maple, returns to the show to talk about how she went from zero to six figures in her first fourteen months on Amazon. Michelle started her business doing retail arbitrage in September 2018, and she opens the episode by discussing how she transitioned from that to wholesale bundling (with a little help from my courses!) within six months. She describes feeling that arbitrage took up too much time with “running errands” and...

Happy July 4, everybody! Everything is red, white, and blue right now, but soon it’s gonna be orange and black for Halloween, so this week’s episode is all about preparing for Q4 and its set holidays and avoiding some of the common mistakes in the prepping process. First up, I discuss the importance of advanced inventory management and planning, including capitalizing on Prime Day to generate extra income you can spend stocking up for the Q4 holidays. I also advise taking...

On this episode of The Amazon Files, I’m joined by returning guest Steven Pope from listings optimization agency My Amazon Guy. Steven is an amazing Amazon expert with a wealth of information on e-commerce, and he’s here today to share his expertise on Amazon SEO keyword practices and rankings. First up, since it’s been a little while since Steven was on the podcast, he brings us up to speed on what My Amazon Guy does and the growth it’s experienced over the last...

On today’s episode, I’m talking to the amazing Cyndi Thomason, a speaker and thought leader in the e-commerce community, to talk about her brand new book Motherhood, Apple Pie, and All That Happy Horseshit and discuss the choice moms often face between continuing their career or starting their family and working from home. I start the episode by asking Cyndi where the amazing title for her book came from, and she shares a story from her corporate days when a board member used that...

I’ve heard a lot of complaints lately about the Amazon world becoming saturated and the opportunities to make money within it becoming diminished, with people getting worried that Amazon may no longer be a viable business option. If you’re in that camp, wondering if Amazon’s still right for you, today’s episode will help you navigate that question, get clear on your goals, and guide you through three simple steps to grow your business. First up, I tackle whether...