AF319 - Crafting Success For Your Amazon Business S.M.A.R.T Goals

mindset matters Oct 09, 2023

Today, I want to delve into a topic that is crucial for the success of your Amazon business - SMART goals.

In this podcast episode, Kristin Ostrander of "The Amazon Files'' discusses the importance of setting SMART goals for success in an Amazon business. She explains that SMART goals are specific, measurable, achievable, realistic, and time-bound. She emphasizes the value of writing down goals and provides examples of SMART goals tailored to Amazon businesses. She also highlights the need for goals to align with broader objectives and caution against setting unrealistic goals. The episode concludes with Kristin encouraging listeners to implement SMART goals and promising to share more insights in future episodes.

Understanding SMART Goals

Goals are the fuel that keeps us going, especially during challenging times. One of the most effective goal-setting techniques is the SMART technique, an acronym that stands for Specific, Measurable, Achievable, Realistic, and Time-bound. This concept, which traces its roots back to the 19th century, has evolved over time and remains a powerful tool for success.

One key aspect of goal setting is writing them down. Studies show that you are 30% more likely to achieve a goal when it is written down. So, why not take a moment to write down your first goal? Remember, it doesn't have to be perfect or realistic at this stage.

Tailoring SMART Goals to Your Amazon Business

In the next segment, I'll provide examples of SMART goals specifically tailored for Amazon businesses. Crafting goals in this manner can significantly boost your motivation and growth. If you're struggling to find your vision and purpose, I suggest revisiting our previous episode for guidance.

The Importance of Specific and Measurable Goals

Setting vague goals like "I want more sales" or "I want to make more money" can lead to confusion and lack of direction. Instead, aim for clarity and precision, such as "I aim to increase sales by 10% in the next quarter" or "I want to sell 15 bundles by the end of the month." By making your goals specific and measurable, you can track your progress and celebrate when you achieve them.

Setting Realistic and Achievable Goals

It's crucial to set realistic goals based on your available resources and current circumstances. Setting goals that are too big or too fast can lead to failure and disappointment. Analyze your current resources, such as time, money, and knowledge, and set goals that are achievable within those constraints.

Aligning Goals with Your Broader Objectives

Your goals should align with your mission and vision statement. This alignment ensures that your goals are in line with what you want to achieve in your business. Setting a deadline for your goals also helps keep you on track and focused.

The Power of Writing Down Your Goals

Writing down your goals has been shown to increase your chances of achieving them. For instance, launching a bundle in a week is a realistic goal based on my own experience and the success of my students. Start small and focus on one goal at a time to avoid feeling overwhelmed. Regularly review and adjust your goals as circumstances change. Remember, activity does not always equate to achievement. Set goals that are both realistic and attainable.

For those who need help with their goals, I offer coaching services. I urge you to write down your SMART goals, as this increases the likelihood of achieving them. Trust facts and data rather than relying solely on feelings. I encourage you to try implementing SMART goals and promise to continue sharing valuable insights in future episodes.

In conclusion, setting SMART goals that are specific, measurable, achievable, realistic, and time-bound can provide clarity, focus, and actionable steps towards success. So, let's get started on setting those SMART goals for your Amazon business today!



“Write down that goal or idea that flashes in your mind, for penning it to paper, you’ve just transformed a dream into a blueprint for success.” - Kristin Ostrander



The history and origin of smart goals [00:02:43]

Kristin explains the origins of smart goals and how they help organize energy and efforts for success.

The meaning of each letter in smart goals [00:04:53]

Kristin breaks down the specific meaning of each letter in the smart goals acronym: Specific, Measurable, Assignable, Realistic, and Time-bound.

The importance of writing down goals [00:07:16]

Discusses the statistic that writing down goals increases the likelihood of achieving them by 30% and encourages listeners to write down their goals.

Setting Specific Goals [00:09:25]

Kristin discusses the importance of setting clear and precise goals and provides examples of specific metrics and data points to aim for.

Measuring Progress [00:10:41]

Kristin explains the need to track and measure progress towards goals, including determining the current sales numbers and identifying what needs to change to reach the desired sales increase.

Realistic and Achievable Goals [00:11:47]

Kristin emphasizes the importance of setting goals that are realistic and achievable based on available resources and circumstances, and provides examples of how to evaluate and adjust goals accordingly.

Setting Realistic Timeframes [00:21:44]

Kristin discusses the realistic timeframes for launching a bundle and emphasizes the importance of considering lead time and resources.

Common Mistakes in Goal Setting [00:22:52]

Kristin highlights common mistakes in setting goals, such as setting too many goals at once and confusing activity with achievement.

The Importance of Reviewing and Adjusting Goals [00:26:17]

Kristin emphasizes the need to regularly review and adjust goals, and discusses the opportunity to learn from unmet goals.


  1. FREE Masterclass: How to Confidently Start & Scale An Amazon Business
  4. Why Wholesale Bundles?
  5. Best Tools for FBA Sellers!


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