Sell More Amazon Products by Optimizing Your Existing Listings

amazon files amazon listings guest experts Aug 05, 2019

Are you frustrated because your Amazon listings are as stale as last year's fruit cake?

Amazon's algorithm is always changing how it pairs your product with Amazon buyer searches. If you have a "set it and forget it" mentality when listing on Amazon then your listings won't generate their optimal profit potential.

Are you updating your product listings?

Once you create a listing it can, and often should, be changed periodically. On this week’s episode of the Amazon Files, we talked with copywriter and Amazon listing expert Karon Thackston from Marketing Words. She dug into why testing and tweaking listings is important to improve your product’s rank, traffic, sales and profit.

Every Amazon seller experiences their listings drop in popularity or fail to get the initial exposure they deserve. Many things can cause these disappointments, including Amazon changing its algorithm or evolving customer trends. Many Amazon sellers fail to review listings that have been published.

Do you feel like you don’t know where to start when it comes to optimizing and testing listings?

Karon Thackston is the founder of Marketing Words, an organization that helps Amazon sellers learn how to optimize their product listing to rank higher and convert more viewers. She has created copy for more than 2,500 Amazon sellers.

This week on the Amazon Files:

Why you need to test your listings.
Why you don't need previous experience to test.
How long you should wait to see if a change is working.
How to review your keywords.
Researching and choosing keyword synonyms.
How to use the Amazon website to find associated keywords.
Simple ways to test your listing's title.
Tweaking listings versus creating new listings.
The best keyword research tools.
Long versus short titles.

“You don't have to get it right the first time, but you want to get it close.” - Karon Thackston

Optimize now and grow your Income

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Karon's Tools to Help You Optimize Your Amazon Listings:

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