Amazon's algorithm is always changing how it pairs your product with Amazon buyer searches. If you have a "set it and forget it" mentality when listing on Amazon then your listings won't generate their optimal profit potential.
Once you create a listing it can, and often should, be changed periodically. On this week’s episode of the Amazon Files, we talked with copywriter and Amazon listing expert Karon Thackston from Marketing Words. She dug into why testing and tweaking listings is important to improve your product’s rank, traffic, sales and profit.
Every Amazon seller experiences their listings drop in popularity or fail to get the initial exposure they deserve. Many things can cause these disappointments, including Amazon changing its algorithm or evolving customer trends. Many Amazon sellers fail to review listings that have been published.
Karon Thackston is the founder of Marketing Words, an organization that helps Amazon sellers learn how to optimize their product listing to rank higher and convert more viewers. She has created copy for more than 2,500 Amazon sellers.
This week on the Amazon Files:
“You don't have to get it right the first time, but you want to get it close.” - Karon Thackston
Karon's Tools to Help You Optimize Your Amazon Listings:
Connect with Karon Thackston: