AF163 - The S-Word

When was the last time someone used the dreaded s-word on you? Did they tell you that you should do or be something, whether you should be farther in your Amazon business or should be doing an eCcommerce business model that everybody’s doing? Who told you that you should? Chances are, if it’s not your mother-in-law, it’s you. And if it’s you, you may need to check why you’re “should-ing” yourself into doing something: because should can be as bad as can’t.

In this episode, I discuss the dangers of the word “should.” I describe how it can stem from the fear of being judged or embarrassed and how it can take us away from the things we want to actually do. I discuss the only times it’s okay to consider an s-word situation and reveal an alternative to doing a should. I also discuss the value of creating your “In a Perfect World” scenario and emphasize the importance of cultivating the beginner’s mindset.

 “If you use the s-word, make sure you’re analyzing it all the way down to its core: that you “should” do something because it’ll get you to where you want to be.” - Kristin Ostrander

 This week on the Amazon Files:

• “Don’t you should me!” and the biggest problem with the word should
• How should can come from a place of fear, guilt, or self-comparison
• When is it okay to consider a should that someone tells you to do
• The importance of thinking about our priorities instead of our shoulds
• How crafting your ‘In a Perfect World’ scenario can help you avoid doing something out of guilt
• Putting the “pro” in procrastination and what happened when I decided to stop being bad at something
• The power of being humble enough to be a beginner
• The value of getting better by challenging yourself

LISTEN NOW:

 Related Content: 

• Dream Big, Step Small by Kristin Ostrander

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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #should to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.