AF167 - 2020 Holiday Prep Guide for Amazon Sellers

The holiday season is upon us! 2020 has been quite a year, and many of us wonder if sales will skyrocket as it did this time last year. COVID-19 has impacted how people shop and will certainly influence how they will spend their money on the holidays. Still, Q4 is the biggest shopping season, and adaptation is key to thriving in the ever-changing marketplace that is Ecommerce: people have been buying different things, and as an Amazon business, we’re here to meet customers’ needs. So make a list, check it twice, and be ready for the busiest shopping season of the year.

Today, I share some advice and ideas on how you can prepare for the holiday season this 2020 on Amazon. I illustrate how COVID-19 may change the holiday shopping season and list some products you might want to include in your inventory to adapt to how customers have changed their spending behavior. I explain why you may want to consider doing Merchant Fulfillment instead of Amazon FBA this holiday season. I also discuss how offering expedited and upgraded shipping when doing Merchant Fulfillment can be beneficial and emphasize the importance of business adaptation. 

“Learn how to sell different things in categories that may have been previously uncomfortable to you. There’s always something to sell, even in this crazy time.” - Kristin Ostrander

This week on the Amazon Files: 

  • Getting ready for the biggest shopping season and Black Friday
  • How holiday shopping may look different in 2020
  • Why you need to ship your holiday inventory to Amazon faster and as early as you can
  • Planning to do Merchant Fulfillment and shipping the same day as much as possible
  • The importance of stocking up on shipping supplies
  • Setting your shipping charges and offering upgraded and expedited shipping
  • Having double listings and splitting FBA and Merchant Fulfillment inventory for double the sales
  • Adapting what you’re selling to how customers are adapting to COVID-19
  • Items that have skyrocketed in sales during the height of the COVID-19 pandemic
  • Products impacted by supply chain interruptions
  • Exercise equipment and other items you may want to include in your inventory
  • The best thing about doing Merchant Fulfillment on Amazon


Related Content: 

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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #HolidayPrep to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

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