AF189 - Branding your Amazon Bundles

branding gtin Apr 10, 2021

Getting trademarked and brand-registered for your Amazon business can be a little bit tricky. I hear you: Why should I go through all the trouble? It’s because having your Amazon wholesale bundles trademarked has amazing benefits that could scale your business. If you want to build a long-term sustainable business that can earn money whether you’re hustling or sleeping, you need to put in the work of branding.

And trust me - it’s all worth it.

In this episode, I share a few tips and advice on creating your brand name on Amazon. I share the steps you need to take to get brand-registered and trademark and explain why you need to accomplish them as soon as you can. I discuss the advantages of creating a brand for your wholesale bundles and describe the role of custom packaging in trademarking. I also highlight why you shouldn’t try to circumvent Amazon rules and underscore how trademarking can protect your Amazon account, wholesale bundles, and product listings.

“You don’t have to sell well-known brands to profit on Amazon, but getting brand-registered can set you apart from competitors and protect your product listings.” - Kristin Ostrander

This week on the Amazon Files:

  • How to correct Amazon error codes by creating your bundle brand and custom packaging
  • Why you need to get your products trademarked and brand registered as soon as you can
  • A few reasons brands get rejected
  • Steps you need to take to complete brand registry
  • How to name your brand and why you may want to create a “generic” brand name for your Amazon products
  • The advantages of using an acronym as a brand name
  • The role of custom packaging in the trademark and brand registry process
  • Why I recommend hiring the services of a lawyer when going for the trademark process
  • What makes wholesale bundling unique and what makes it worth it
  • Amazon’s definition of a brand
  • What “brand registry” means and how it’s different from “brand approval”
  • The difference between rebranding and wholesale bundling
  • What to do if you’re still getting error codes despite having a brand
  • Using the “compatible with” clause on Amazon to use big brand names



Resources Mentioned:

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Want to Learn More?

It’s time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. Wholesale Bundle System™ gives you the exact framework & strategy I use to create and sell wholesale bundles with massive success!

To learn more, visit: 

Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Brand to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.

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